Announced details
Japanese-origin girly fashion, subculture, and the development of character IP and apparel
More than 2,000 DearMyLove dresses sold under a single product number
More than 2,000 DearMyLove dresses sold under a single product number (results in the Chinese market)
A business relationship under which 夢展望 will open a pop-up shop at the complex. Capital and personnel relationships are Not disclosed.
A commercial complex located at 340-372 Nanjing East Road, Huangpu District, Shanghai, themed around two-dimensional culture. Other details are Not disclosed.
B1F, 340-372 Nanjing East Road, Huangpu District, Shanghai
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
Article published on 4 March 2026: "夢展望 to accelerate its expansion in China by modeling its success in Shanghai, with a total of 6 locations planned for 2026"
| Item | Details |
|---|---|
| Names of Products / Services Covered | 夢展望 pop-up shop, DearMyLove, Mekakushi Kuma (character/product) |
| Counterparty | Bailian ZX Fun Place (百联ZX创趣场), Nanjing East Road |
| Counterparty overview | A commercial complex located at 340-372 Nanjing East Road, Huangpu District, Shanghai, themed around two-dimensional culture. Other details are Not disclosed. |
| Relationship with the Company | A business relationship under which 夢展望 will open a pop-up shop at the complex. Capital and personnel relationships are Not disclosed. |
| Launch date | 14 April 2026 (scheduled) |
| Applicable area | Japanese-origin girly fashion, subculture, and the development of character IP and apparel |
| Location | B1F, 340-372 Nanjing East Road, Huangpu District, Shanghai |
| Quantitative Effects | More than 2,000 DearMyLove dresses sold under a single product number |
| Usage history | More than 2,000 DearMyLove dresses sold under a single product number (results in the Chinese market) |
| Source | Article published on 4 March 2026: "夢展望 to accelerate its expansion in China by modeling its success in Shanghai, with a total of 6 locations planned for 2026" |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company aims to accelerate the roadmap announced in March 2026 to establish a total of 6 locations in China and roll out at Nanjing East Road the operating model validated in Wujiaochang, where customer traffic is strong. In response to growing interest in its expansion in China, it also aims to increase brand awareness and market share.