Announced details
Clothing and fashion accessories; Japanese “jirai-kei” and “ryosan-gata” fashion
The companies are collaborating on the development and sale of products featuring Sanrio Company,Ltd.’s popular character Kuromi and 夢展望’s flagship DearMyLove brand. Capital and personnel relationships: Not disclosed.
Spiderweb Lace Sailor Top: ¥7,990 (tax included) / Spiderweb Lace Drawstring Skirt: ¥7,490 (tax included) / Lace-Up Hoodie with Ears: ¥11,990 (tax included) / Zip Leg Warmers with Belt: ¥7,490 (tax included) / Studded Lace Tote Bag: ¥4,990 (tax included) / Ribbon Feather Hair Clip: ¥3,490 (tax included) / Heart Frill Drawstring Pouch: ¥3,490 (tax included) / Puffy Ribbon Bag Charm: ¥3,290 (tax included)
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | DearMyLove (Dear My Love), Kuromi collaboration apparel and fashion accessories |
| Counterparty | Sanrio Company,Ltd. |
| Relationship with the Company | The companies are collaborating on the development and sale of products featuring Sanrio Company,Ltd.’s popular character Kuromi and 夢展望’s flagship DearMyLove brand. Capital and personnel relationships: Not disclosed. |
| Offering price | Spiderweb Lace Sailor Top: ¥7,990 (tax included) / Spiderweb Lace Drawstring Skirt: ¥7,490 (tax included) / Lace-Up Hoodie with Ears: ¥11,990 (tax included) / Zip Leg Warmers with Belt: ¥7,490 (tax included) / Studded Lace Tote Bag: ¥4,990 (tax included) / Ribbon Feather Hair Clip: ¥3,490 (tax included) / Heart Frill Drawstring Pouch: ¥3,490 (tax included) / Puffy Ribbon Bag Charm: ¥3,290 (tax included) |
| Launch date | Scheduled for 24 March 2026 (Tuesday), as the sales launch date and time |
| Applicable area | Clothing and fashion accessories; Japanese “jirai-kei” and “ryosan-gata” fashion |
Items this document does not state (12)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company aims to attract new customers from the character’s fan base and expand brand awareness. It also seeks to strengthen the brand’s distinctiveness and improve customer engagement and corporate value over the medium to long term.