Diversification of customer needs due to changes in lifestyles and values
First written in FY2017-Q2. 11 of 19 entries say "Restated". Latest entry: FY2026.
Oisix moved to the "Worse" side of this theme in 2026, 1 year after the typical company in this theme (2025).
The whole theme swung hardest in 2021: 2 of 7 companies on the "Worse" side.
2 other companies' latest entry also says "Reframed".
- FY2026ReframedAnnual report
「In addition to demand for time-saving solutions arising from the increase in dual-income households, lifestyles and values are becoming increasingly diverse, including preferences for large portions and value for money. To respond to these needs, the Company is strengthening its rollout of products such as “超ラクKit,” the “たすだけシリーズ,” and “デリOisix,” while enhancing personalized product recommendations using accumulated data and AI to deepen the customer experience (CX).」
In addition to the traditional focus on time-saving and health-conscious customer needs, the company has added preferences for large portions and value for money, and revised its response strategy to address personalized recommendations based on data and AI. - FY2025-H1BtoC demand for convenience and BtoB supply constraints coexistAnnual report
「The business environment in the food delivery industry surrounding the Company’s core BtoC subscription business is becoming more diversified as consumer demand for food delivery expands its range of product options and shifts toward products offering greater convenience amid the normalization of economic activity following the COVID-19 pandemic. In the BtoB subscription business, meanwhile, surging raw material prices and a chronic labor shortage continue, and the business environment remains challenging.」
In BtoC, demand is becoming more diverse in terms of product variety and convenience, while in BtoB, high raw material costs and a chronic labor shortage continue, indicating differences in the business environment across operating areas. - FY2024-Q3RestatedAnnual report
「In the food delivery industry, the Company’s core business, needs for shorter cooking times and other requirements arising from lifestyle changes triggered by the COVID-19 pandemic have become established, while consumer demand for food delivery is also becoming more diversified as economic activity normalizes.」
The company has reconfirmed its view that, in addition to the establishment of needs for shorter cooking times, food delivery demand is becoming more diversified as economic activity normalizes. - FY2024-Q2Continued diversification of food delivery demandAnnual report
「In the food delivery industry, the Group’s core business, needs for shorter cooking times and other requirements arising from lifestyle changes triggered by the COVID-19 pandemic have become established, while consumer demand for food delivery is also becoming more diversified as economic activity normalizes.」
The company describes the business environment as one in which needs for shorter cooking times have become established and consumer demand for food delivery is becoming more diversified as economic activity normalizes. - FY2024-Q1Established demand for shorter cooking timesAnnual report
「Needs for shorter cooking times and other requirements arising from lifestyle changes triggered by the infectious disease have become established, and consumer demand for food delivery continues to be firm.」
The company indicates that its business environment is characterized not by temporary changes in demand during the infectious disease outbreak, but by the establishment of needs for shorter cooking times and other requirements. - FY2023-Q2ReframedAnnual report
「Against this backdrop, as an infrastructure company supporting the food supply, the Group is working to secure stable shipping capacity and product supplies. As the way customers eat at home undergoes major changes, we will quickly identify customers’ latent needs in the post-COVID environment and propose products and services that meet their expectations.」
The description of customer needs has been reframed, from responding to health and immunity awareness and the frequency of eating at home during the COVID-19 pandemic to identifying latent needs in the post-COVID environment. - FY2022ReframedAnnual report
「Consumer trends also show an accelerating diversification of lifestyles and values, including demand for time-saving solutions due to the increase in dual-income households, growing health consciousness, and an increasing preference for socially meaningful consumption.」
In addition to the established needs of dual-income households and health-conscious consumers, the company explicitly identifies socially meaningful consumption as a change in customer needs and calls for the rapid rollout of products and services that capture latent needs. - FY2022-Q3RestatedAnnual report
「Irreversible lifestyle changes, including people refraining from going out amid concerns over a renewed spread of infections and the adoption of remote work, continue. The range of purchasing behavior through e-commerce has broadened, and consumer demand for food delivery remains high.」
The company continues to describe changes in customers’ lifestyles due to people refraining from going out and working remotely, the expansion of e-commerce purchasing, and persistently high demand for food delivery as the customer environment. - FY2022-Q2RestatedAnnual report
「Lifestyle changes, including ongoing requests to refrain from going out and the spread of remote work, have broadened the range of online purchasing behavior, and consumer demand for food delivery remains high.」
The company has reconfirmed the expansion of online purchasing accompanying requests to refrain from going out and the spread of remote work, as well as persistently high demand for food delivery. - FY2022-Q1RestatedAnnual report
「Meanwhile, lifestyle changes, including ongoing requests to refrain from going out and the spread of remote work, have broadened the range of online purchasing behavior, and consumer demand for food delivery remains high.」
The business environment continues to be characterized by the expansion of online purchasing due to requests to refrain from going out and the spread of remote work, as well as persistently high demand for food delivery. - FY2021-Q2RestatedAnnual report
「As the way people eat at home changed substantially, the company prioritized responding to changes caused by COVID-19, including by proposing products and services aligned with new customer needs such as heightened health and immunity awareness and more frequent meals at home.」
The company continues to regard more frequent meals at home and heightened health and immunity awareness resulting from COVID-19 as new customer needs and to propose products and services accordingly. - FY2021-Q1ReframedAnnual report
「As the way people eat at home changed substantially following the spread of COVID-19, the company rapidly and flexibly provided services capable of delivering value propositions addressing new needs, including heightened health and immunity awareness and more frequent meals at home.」
The description of the business environment has been reorganized, shifting from the diversification of needs due to more dual-income households and growing health consciousness to specific new demand arising from COVID-19, including heightened health and immunity awareness and more frequent meals at home. - FY2019-Q3RestatedAnnual report
「Meanwhile, as consumer needs associated with changes in lifestyles and values, including more dual-income households and growing health consciousness, continue to diversify, the meal-kit market has expanded in Japan in recent years.」
The company continues to identify the diversification of consumer needs resulting from more dual-income households and growing health consciousness, as well as the expansion of the meal-kit market, as part of the business environment. - FY2019-Q2RestatedAnnual report
「Meanwhile, as consumer needs associated with changes in lifestyles and values, including more dual-income households and growing health consciousness, continue to diversify, the meal-kit market has expanded in Japan in recent years.」
The company continues to identify the diversification of consumer needs resulting from more dual-income households and growing health consciousness, as well as the expansion of the meal-kit market, as part of the business environment. - FY2018RestatedAnnual report
「Meanwhile, as consumer needs associated with changes in lifestyles and values, including more dual-income households and growing health consciousness, continue to diversify, the meal-kit market has expanded in Japan in recent years.」
The company describes the diversification of consumer needs against a backdrop of more dual-income households and growing health consciousness, as well as the expansion of the meal-kit market. - FY2018-Q2RestatedAnnual report
「In the recent e-commerce industry, sales channels have diversified with the further spread of smartphones and the use of social media, while consumer needs associated with changes in lifestyles and values, including more dual-income households and growing health consciousness, have also diversified.」
The company continues to identify the diversification of consumer needs resulting from the spread of smartphones and social media, the diversification of sales channels, more dual-income households and growing health consciousness as part of the business environment. - FY2018-Q1RestatedAnnual report
「In the recent e-commerce industry, sales channels have diversified with the further spread of smartphones and the use of social media, while consumer needs associated with changes in lifestyles and values, including more dual-income households and growing health consciousness, have also diversified.」
The company continues to identify the diversification of consumer needs resulting from the spread of smartphones and social media, the diversification of sales channels, more dual-income households and growing health consciousness as part of the business environment. - FY2017-Q3RestatedAnnual report
「Customer needs have diversified as lifestyles and values have changed, including through an increase in dual-income households and growing health consciousness.」
The company continues to identify the diversification of customer needs resulting from more dual-income households and growing health consciousness as part of the business environment. - FY2017-Q2First statedAnnual report
「Customer needs have diversified as lifestyles and values have changed, including through an increase in dual-income households and growing health consciousness.」
The company describes for the first time its recognition of the business environment in which customer needs are diversifying against a backdrop of more dual-income households and growing health consciousness.