An Exciting, Thrilling Store Experience Full of Great Discoveries
First written in FY2016. 5 of 7 entries say "Restated". Latest entry: FY2026.
Kaitori Okoku moved to the "Worse" side of this theme in 2026.
0 other companies' latest entry also says "Reframed".
- FY2026ReframedAnnual report
「We place particular emphasis on stocking hobby and collectible items. Rather than simply selling used goods at low prices, we use “More Excitement, More Thrills” as our store concept and strive to provide customers with a reason to visit through excitement and opportunities to explore the store through anticipation.」
The wording of the store concept changed from “Exciting, Thrilling, Great Discoveries” to “More Excitement, More Thrills.” - FY2022RestatedAnnual report
「Our product range is distinguished by its strong emphasis on hobby and collectible items. Rather than simply selling used goods at low prices, we use “Exciting, Thrilling, Great Discoveries!” as our store concept, offering customers a reason to visit through excitement, an opportunity to explore the store through anticipation, and lifestyle discoveries.」
We continue to pursue a policy of making a hobby-focused product range and discovery and exploration within the store sources of customer value, rather than relying solely on low prices. - FY2021RestatedAnnual report
「Our product range is distinguished by its strong emphasis on hobby and collectible items. Rather than simply selling used goods at low prices, we use “Exciting, Thrilling, Great Discoveries!” as our store concept, offering customers a reason to visit through excitement, an opportunity to explore the store through anticipation, and lifestyle discoveries.」
We continue to pursue a policy of making a hobby-focused product range and discovery and exploration within the store sources of customer value, rather than relying solely on low prices. - FY2020RestatedAnnual report
「Our product range is distinguished by its strong emphasis on hobby and collectible items. Rather than simply selling used goods at low prices, we use “Exciting, Thrilling, Great Discoveries!” as our store concept, offering customers a reason to visit through excitement, an opportunity to explore the store through anticipation, and lifestyle discoveries.」
We continue to pursue a policy of making a hobby-focused product range and discovery and exploration within the store sources of customer value, rather than relying solely on low prices. - FY2018RestatedAnnual report
「Our product range is distinguished by its strong emphasis on hobby and collectible items. Rather than simply selling used goods at low prices, we use “Exciting, Thrilling, Great Discoveries!” as our store concept, offering customers a reason to visit through excitement, an opportunity to explore the store through anticipation, and lifestyle discoveries.」
We continue to pursue a policy of providing a store experience that includes product discovery and exploring the store, in addition to low prices. - FY2017RestatedAnnual report
「Our product range is distinguished by its strong emphasis on hobby and collectible items. Rather than simply selling used goods at low prices, we use “Exciting, Thrilling, Great Discoveries!” as our store concept, offering customers a reason to visit through excitement, an opportunity to explore the store through anticipation, and lifestyle discoveries.」
We have reiterated our policy of providing a store experience that includes product discovery and exploring the store, in addition to low prices. - FY2016First statedAnnual report
「Our product range is distinguished by its strong emphasis on hobby and collectible items. Rather than simply selling used goods at low prices, we use “Exciting, Thrilling, Great Discoveries!” as our store concept, offering customers a reason to visit through excitement, an opportunity to explore the store through anticipation, and lifestyle discoveries.」
We position product discovery and exploring the store itself as sources of customer value, rather than competing solely on price.