Announced details
Sales, repair, purchasing and resale of jewelry, precious-metal jewelry and branded goods; the reuse business; and domestic and overseas expansion of jewelry brands.
Gross margin improved from approximately 31% to 34–35%. Jewelry’s share of gross profit increased by 12 percentage points, from 36% to 48%. Sales of vintage products were more than 200% of the previous year’s level.
Approximately 250,000 app members and approximately 150,000 LINE members, for a total of approximately 400,000. The customer ratio increased from 24% to approximately 31%.
The Company formed a business alliance with 株式会社Clarisse in 2025. ジェイ・フェニックス・リサーチ株式会社 arranges meetings.
株式会社Clarisse operates Gold Plaza, a precious-metals and branded-goods purchasing business. ジェイ・フェニックス・リサーチ株式会社 arranges meetings. Other details, including location, representative, capital and year established, are not disclosed.
Brand Shop Happiness operates at Aeon Malls and other locations nationwide. AbHeri has locations in Ginza (4th floor, GINZA SIX), Osaka (2nd floor, South Building, Grand Green Osaka) and Fukuoka (1st floor, Resola Tenjin).
New Louis Vuitton “OnTheGo” products cost ¥500,000 or more; vintage products cost ¥150,000–¥250,000; new Michael Kors and Coach products cost ¥30,000–¥40,000; and vintage products cost ¥10,000–¥20,000 or more.
A return to full-year profitability in the fiscal year ending August 2026 appears difficult. The Company expects to return to profitability in the fiscal year ending August 2027 and aims to add approximately 10% to total gross profit through the purchasing business.
The company does not address Contract Value.
Reuse Economy Newspaper statistics; materials from the briefing on the fiscal year ending August 2026 interim results (1 May 2026); the earnings report for the third quarter of the fiscal year ending August 2026; and the earnings report for the interim period of the fiscal year ending August 2026
| Item | Details |
|---|---|
| Names of Products / Services Covered | Vintage (reuse) products, Purchasing business, Jewelry and precious-metal jewelry, AbHeri, No., JUNGOLD |
| Counterparty | 株式会社Clarisse, ジェイ・フェニックス・リサーチ株式会社 |
| Counterparty overview | 株式会社Clarisse operates Gold Plaza, a precious-metals and branded-goods purchasing business. ジェイ・フェニックス・リサーチ株式会社 arranges meetings. Other details, including location, representative, capital and year established, are not disclosed. |
| Relationship with the Company | The Company formed a business alliance with 株式会社Clarisse in 2025. ジェイ・フェニックス・リサーチ株式会社 arranges meetings. |
| Offering price | New Louis Vuitton “OnTheGo” products cost ¥500,000 or more; vintage products cost ¥150,000–¥250,000; new Michael Kors and Coach products cost ¥30,000–¥40,000; and vintage products cost ¥10,000–¥20,000 or more. |
| Contract Date | The business alliance with 株式会社Clarisse was formed in 2025. The specific date is not disclosed. |
| Launch date | Sales of vintage products have already begun, with rollout to nearly all stores completed as of August 2026. Purchasing services were available at 30 stores as of August 2026. |
| Applicable area | Sales, repair, purchasing and resale of jewelry, precious-metal jewelry and branded goods; the reuse business; and domestic and overseas expansion of jewelry brands. |
| Location | Brand Shop Happiness operates at Aeon Malls and other locations nationwide. AbHeri has locations in Ginza (4th floor, GINZA SIX), Osaka (2nd floor, South Building, Grand Green Osaka) and Fukuoka (1st floor, Resola Tenjin). |
| Location scale | Brand Shop Happiness has 54 stores and AbHeri has 3 directly operated stores, for a group total of 57 stores. Purchasing services were available at 30 stores as of August 2026, with plans to expand to at least 40 stores in the next fiscal year. |
| Quantitative Effects | Gross margin improved from approximately 31% to 34–35%. Jewelry’s share of gross profit increased by 12 percentage points, from 36% to 48%. Sales of vintage products were more than 200% of the previous year’s level. |
| Usage history | Approximately 250,000 app members and approximately 150,000 LINE members, for a total of approximately 400,000. The customer ratio increased from 24% to approximately 31%. |
| Impact on Business Performance | A return to full-year profitability in the fiscal year ending August 2026 appears difficult. The Company expects to return to profitability in the fiscal year ending August 2027 and aims to add approximately 10% to total gross profit through the purchasing business. |
| Source | Reuse Economy Newspaper statistics; materials from the briefing on the fiscal year ending August 2026 interim results (1 May 2026); the earnings report for the third quarter of the fiscal year ending August 2026; and the earnings report for the interim period of the fiscal year ending August 2026 |
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