Non-face-to-face sales and channel expansion through the e-commerce business
First written in FY2020. 11 of 17 entries say "Advanced", first in FY2021-Q2. Latest entry: 2026-08-10.
The whole theme swung hardest in 2025: 1 of 11 companies on the "Worse" side.
9 other companies' latest entry also says "Advanced".
- 2026-08-10AdvancedResults
「小規模ユーザーへの直接アプローチやSNSを活用した流入施策を強化し、新規会員登録数は着実に増加したものの」
eコマース事業で直接アプローチ、SNS流入施策、新規会員登録数の増加を記載した。 - FY2026AdvancedAnnual report
「In the e-commerce business, revenue was ¥133 million, up 51.3% from the previous consolidated fiscal year, while the segment loss was ¥65 million, compared with a segment loss of ¥72 million in the previous consolidated fiscal year. The main factor was a significant increase in new members resulting from product expansion, campaigns and optimization of advertising delivery methods, which produced some progress in sales performance and expansion of the customer base.」
Product expansion, campaigns and optimized advertising delivery increased revenue and new members, while the segment loss narrowed from ¥72 million to ¥65 million. - 2026-05-15AdvancedOccurring Fact
「取り扱い商品の拡充に加え、キャンペーンの実施や広告配信手法の最適化により新規会員数が大きく伸長し、販売実績や顧客基盤の拡大に一定の成果が見られたものの、利益面では販促施策の影響を受けて粗利率が低下し、通期の収益改善には至らなかったことによります。」
eコマース事業では新規会員数と顧客基盤が拡大したが、販促施策による粗利率低下により通期の収益改善には至らなかった。 - FY2026-H1Higher revenue but wider loss due to advertising and other expensesAnnual report
「Revenue was ¥61 million, up 67.4% from the previous interim consolidated accounting period, while the segment loss was ¥38 million, compared with a segment loss of ¥35 million in the previous interim consolidated accounting period, resulting in higher revenue but lower profit. The main factor behind the revenue increase was the continued active development of the foundations for growth through product expansion, strengthened direct sales to small-scale users, and sales-expansion initiatives in collaboration with distributors. Profit declined, however, as the Company undertook advertising and other initiatives to acquire more new customers and others.」
Revenue increased through product expansion, direct sales and collaboration with distributors, but the segment loss widened due to advertising and other expenses aimed at acquiring new customers. - FY2025AdvancedAnnual report
「In addition to expanding its product range, the Company significantly increased the number of new members by running campaigns and optimizing its advertising delivery methods, achieving some progress in sales performance and expanding its customer base.」
In the e-commerce business, the Company expanded its product range, ran campaigns and optimized advertising, increasing the number of new members and expanding its customer base. - FY2025-H1AdvancedAnnual report
「Revenue was ¥36 million, up 81.4% from the previous interim consolidated accounting period, while the segment loss was ¥35 million, unchanged from the previous interim consolidated accounting period. The main factors were the active development of the foundations for growth through product expansion, strengthened direct sales to small-scale users, and sales-expansion initiatives in collaboration with distributors. However, the acquisition of new customers and others remained weaker than initially expected.」
The Company expanded its product range, strengthened direct sales to small-scale users and collaborated with distributors. Revenue increased 81.4%, but the segment loss remained unchanged at ¥35 million, while new-customer acquisition fell below expectations. - FY2024AdvancedAnnual report
「In the e-commerce business, revenue was ¥50 million, up 93.5% from the previous consolidated fiscal year, while the segment loss was ¥71 million, compared with a segment loss of ¥86 million in the previous consolidated fiscal year. The main factors were the active development of the foundations for growth through product expansion, effective web advertising, site modifications to meet customer needs, and sales-expansion initiatives in collaboration with distributors. However, KPIs including new customers remained below initial expectations.」
The Company continued expanding its product range, running web advertising, modifying the site and collaborating with distributors. Revenue increased 93.5%, while the segment loss narrowed from ¥86 million to ¥71 million. Meanwhile, KPIs including new customers fell below initial expectations. - FY2024-Q3AdvancedAnnual report
「E-commerce business Revenue was ¥33 million, up 119.6% year on year, while the segment loss was ¥55 million, compared with a segment loss of ¥67 million in the same quarter of the previous year. The main factors were the active development of the foundations for growth through product expansion, effective web advertising, site modifications to meet customer needs, and sales-expansion initiatives in collaboration with distributors. However, as the business was still in an investment phase to establish those foundations, performance remained weak.」
The Company continued expanding its product range, running web advertising, modifying the site and collaborating with distributors. Revenue increased 119.6%, while the segment loss narrowed from ¥67 million to ¥55 million. - FY2024-Q2AdvancedAnnual report
「In the e-commerce business, the Company actively developed the foundations for growth by expanding its product range, conducting various promotions using social media and other channels, modifying the site to meet customer needs, and implementing sales-expansion initiatives in collaboration with distributors. However, as the business was still in an investment phase to establish those foundations, performance remained weak.」
The Company continued expanding its product range, conducting social media promotions, modifying the site and collaborating with distributors. Revenue increased 187.9% year on year to ¥20 million, while the segment loss narrowed from ¥46 million to ¥35 million. - FY2024-Q1AdvancedAnnual report
「In the e-commerce business, the Company actively developed the foundations for growth by expanding its product range, conducting various promotions using social media and other channels, modifying the site to meet customer needs, and implementing sales-expansion initiatives in collaboration with distributors. However, as the business was still in an investment phase to establish those foundations, performance remained weak.」
The Company expanded its product range, conducted social media promotions, modified the site and collaborated with distributors. E-commerce revenue was ¥10 million, up 284.1% year on year. - FY2023Higher revenue alongside a wider segment lossAnnual report
「In the e-commerce business, the Company focused on differentiating itself from other e-commerce sites as a professional cutting-tool platform and actively developed the foundations for growth by expanding its product range, conducting various promotions using social media and other channels, and modifying the site to meet customer needs. However, as the business was still in an investment phase to establish those foundations, both revenue and segment profit remained weak. As a result, revenue was ¥25 million, up 160.1% from the previous consolidated fiscal year, while the segment loss was ¥86 million, compared with a segment loss of ¥64 million in the previous consolidated fiscal year, resulting in higher revenue but lower profit.」
The Company continued differentiating the business by expanding its product range, conducting social media promotions and modifying the site. Revenue increased 160.1%, while the segment loss widened from ¥64 million to ¥86 million as the business remained in an investment phase. - FY2023-Q3Higher revenue alongside a wider segment lossAnnual report
「In the e-commerce business, the Company actively developed the foundations for growth by expanding its product range, conducting various promotions using social media and other channels, and modifying the site to meet customer needs. However, as the business had only recently been launched, revenue was ¥15 million, up 124.3% year on year, while the segment loss was ¥67 million, compared with a segment loss of ¥46 million in the same quarter of the previous year, resulting in higher revenue but lower profit.」
The Company continued expanding its product range, conducting social media promotions and modifying the site. Revenue increased 124.3%, but the segment loss widened to ¥67 million. - FY2023-Q2Higher revenue alongside a wider segment lossAnnual report
「In the e-commerce business, the Company actively developed the foundations for growth by expanding its product range, conducting various promotions using social media and other channels, and modifying the site to meet customer needs. However, as the business had only recently been launched, revenue was ¥7 million, up 72.8% year on year, while the segment loss was ¥46 million, compared with a segment loss of ¥29 million in the same quarter of the previous year, resulting in higher revenue but lower profit.」
The Company continued expanding its product range, conducting social media promotions and modifying the site. Revenue increased, but the segment loss widened from the previous year. - FY2023-Q1Reporting segment status alongside deteriorating profitabilityAnnual report
「In the e-commerce business, the Company actively developed the foundations for growth by expanding its product range, conducting various promotions including radio commercials, and modifying the site to meet customer needs. However, as the business had only recently been launched, revenue was ¥2 million, up 54.2% year on year, while the segment loss was ¥25 million, compared with a segment loss of ¥15 million in the same quarter of the previous year, resulting in higher revenue but lower profit.」
The Company expanded its product range, ran radio commercials and modified the site. As the business grew in quantitative importance, it became a separate reportable segment, while revenue was ¥2 million and the segment loss was ¥25 million, indicating deteriorating profitability during the launch phase. - FY2021-Q3AdvancedAnnual report
「As a new business, the Company launched the specialist cutting-tool e-commerce site "さくさく" in October 2020 to respond to changes in the business environment and acquire new customer segments, and implemented various measures to increase customer traffic.」
The specialist cutting-tool e-commerce site "さくさく," which had been in the preparation stage, was launched in October 2020, and measures to increase customer traffic were implemented. - FY2021-Q2AdvancedAnnual report
「The Company also prepared to launch the specialist cutting-tool e-commerce site "さくさく" in October 2020, with the aim of responding to changes in the business environment and acquiring new customer segments.」
The specialist cutting-tool e-commerce site "さくさく" moved into the preparation stage for its full-scale launch in October 2020. - FY2020First statedAnnual report
「The Company also entered the e-commerce business, which is not limited to face-to-face sales, and worked to expand new sales channels.」
In addition to conventional face-to-face sales and Cominix On-Line, the Company positioned entry into an e-commerce business independent of face-to-face sales as a new channel-expansion initiative and established its domestic subsidiary さくさく株式会社 in September 2019.