Announced details
Household goods, relaxation items, tea gifts, small gifts
More than 100 new products launched each year
コポー: cumulative shipments of 3.7 million units from its launch in 2011 through the end of September 2026. Official Instagram followers: more than 10,000 as of October 2026
An original character brand planned and sold by the Daikai Sales Department of Tea Life Co.,Ltd.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | コポー (frog character brand), にゃふにゃふ (cat-themed brand), にゃふにゃふ Kitchen Towel (cat-themed kitchen towel), にゃふにゃふ Tea (cat-themed tea) |
| Relationship with the Company | An original character brand planned and sold by the Daikai Sales Department of Tea Life Co.,Ltd. |
| Launch date | コポー: launched in 2011 (actual); 15th anniversary in 2026. 9 new packages for にゃふにゃふ Tea: scheduled for launch in November 2026 |
| Applicable area | Household goods, relaxation items, tea gifts, small gifts |
| Quantitative Effects | More than 100 new products launched each year |
| Usage history | コポー: cumulative shipments of 3.7 million units from its launch in 2011 through the end of September 2026. Official Instagram followers: more than 10,000 as of October 2026 |
Items this document does not state (12)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Because コポー, a frog character brand, has continued to develop products based on seasonal events and scenes featuring animals, launching more than 100 new products each year. にゃふにゃふ, a cat-themed brand, is expanding its points of contact with customers through products featuring cat designs and practical functionality, as well as gift products.