Introduction of Test Marketing
First written in FY2019. 1 of 2 entries say "Advanced", first in FY2020. Latest entry: FY2020.
1 other company's latest entry also says "Advanced".
- FY2020AdvancedAnnual report
「In this environment, we have developed additional items for our standard furniture series and new products through test marketing, enhancing our product lineup with high-value-added products to differentiate ourselves from other companies.」
The Company carried out new product development, including the test marketing adopted for the fiscal year ending January 2020, and worked to enhance its product mix. - FY2019First statedAnnual report
「Accordingly, beginning with the fiscal year ending January 2020, the Company will introduce test marketing to further improve the accuracy of sales forecasts and the maintenance of appropriate inventory levels. During the fiscal year ending January 2020, the first year of the initiative, the Company will conduct test marketing using multiple methods, accumulate know-how, and promote in-house development of the capabilities.」
The Company has newly adopted a measure to conduct test marketing using multiple methods from the fiscal year ending January 2020, with the aim of improving the accuracy of sales forecasts and appropriate inventory levels and developing the necessary know-how in-house.