Establishing the unico loom Model and Refining unico
First written in FY2017. 1 of 2 entries say "Advanced", first in FY2018. Latest entry: FY2018.
25 other companies' latest entry also says "Advanced".
- FY2018AdvancedAnnual report
「Based on the sales performance and customer data accumulated over the past year, the company can now quantitatively assess what products to plan and develop, including their target market, quality, price and design nuances, as well as the most rational sales methods, including store locations, floor space, product assortment and customer service. Taking this accumulated data into comprehensive consideration, it will gradually differentiate the existing unico brand from the new unico loom brand and develop a sales strategy that combines them effectively and flexibly.」
After accumulating sales performance and customer data for 1 year following the launch of unico loom, the company has reached the stage of quantitatively validating its products and sales methods. It has presented a sales strategy that gradually differentiates the 2 brands. - FY2017First statedAnnual report
「We believe it is necessary to clarify the respective positioning of unico and unico loom. To this end, in addition to refining the existing unico brand, we believe a key challenge going forward is to thoroughly examine and visualize the lifestyles and preferences of the target customers, then provide unico loom products that match their needs.」
The company identifies clarifying the positioning of its existing brand and second line, validating its target customer base, and providing products as challenges going forward.