Announced details
The company made the investment. Collaboration and joint projects with the investee startup are envisaged.
Head office: Hamamatsu, Shizuoka Prefecture. Representative Director: Aoki Daisuke (青木 大輔). A startup founded in 2021 by Aoki, who comes from a tea-farming family with a 300-year history in Shizuoka Prefecture. The company provides businesses with tea plantations on a subscription basis and offers services supporting the procurement of tea beverages and SDG initiatives.
Fujieda, Shizuoka Prefecture (BlueFarm tea plantation)
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | ChaaS (Tea Plantation as a Service), MatchaaS (Matcha as a Service) |
| Counterparty | BlueFarm Co., Ltd. |
| Counterparty overview | Head office: Hamamatsu, Shizuoka Prefecture. Representative Director: Aoki Daisuke (青木 大輔). A startup founded in 2021 by Aoki, who comes from a tea-farming family with a 300-year history in Shizuoka Prefecture. The company provides businesses with tea plantations on a subscription basis and offers services supporting the procurement of tea beverages and SDG initiatives. |
| Relationship with the Company | The company made the investment. Collaboration and joint projects with the investee startup are envisaged. |
| Applicable area | Corporate procurement of tea beverages, Corporate SDG and ESG initiatives, Matcha business for wholesale distributors and restaurants, Promotion of the tea industry, Regional Revitalization |
| Location | Fujieda, Shizuoka Prefecture (BlueFarm tea plantation) |
Items this document does not state (12)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The investment is intended to support the development of Shizuoka Prefecture’s tea industry, promote regional industries in Shizuoka Prefecture, drive business growth amid rising demand for matcha in Japan and overseas, and facilitate business collaboration with the company.