Customer-Level Profitability Management and Improvement of Unprofitable Transactions through VK Marketing
First written in FY2017-Q1. 2 of 6 entries say "Restated". Latest entry: FY2022.
The whole theme swung hardest in 2018: 1 of 6 companies on the "Worse" side.
2 other companies' latest entry also says "Advanced".
- FY2022AdvancedAnnual report
「To promote these efforts, we have adopted the open-share initiative, which is also used in the sports world, and are promoting efforts in which the status of initiatives and improvement results are made visible and shared, enabling each MS to work voluntarily, proactively and in healthy competition to improve operating profit by customer.」
An open-share mechanism for visualizing and sharing the status and results of initiatives has been added to the effort to improve operating profit by customer through VK Marketing. - FY2021ReframedAnnual report
「We have built an internal system called VK Marketing, which calculates each customer's sales, gross profit and detailed transaction-related costs to make operating profit by customer visible. We will work to improve operating profit by customer by thoroughly reducing transaction costs and negotiating prices based on those costs, as well as reviewing the content and level of services provided according to profitability.」
VK Marketing, which had been mentioned in the past, is explicitly cited again, and measures to improve operating profit by customer, including transaction costs in addition to sales and gross profit, have been specified. - FY2018DroppedAnnual reportCustomer-by-customer profitability management and negotiations to improve transactions with unprofitable customers through VK Marketing are not mentioned in this filing.
- FY2017RestatedAnnual report
「At our principal operating subsidiaries, Vitalnet Co., Ltd. and KSK Co., Ltd., we have continued to work to maintain and improve earnings capacity by implementing sales strategies based on operating profit and loss by customer through the VK Marketing sales strategy system, while also focusing on negotiations to improve transactions with unprofitable customers.」
The 2 principal subsidiaries continue to manage profitability by customer using VK Marketing and negotiate improvements to transactions with unprofitable customers. - FY2017-Q2RestatedAnnual report
「At our principal operating subsidiaries, Vitalnet Co., Ltd. and KSK Co., Ltd., we have continued to work to maintain and improve earnings capacity by implementing sales strategies based on operating profit and loss by customer through the VK Marketing sales strategy system, while also focusing on negotiations to improve transactions with unprofitable customers.」
The 2 principal subsidiaries continue to manage profitability by customer using VK Marketing and negotiate improvements to transactions with unprofitable customers. - FY2017-Q1First statedAnnual report
「At our principal operating subsidiaries, Vitalnet Co., Ltd. and KSK Co., Ltd., we have continued to work to maintain and improve earnings capacity by implementing sales strategies based on operating profit and loss by customer through the VK Marketing sales strategy system, while also focusing on negotiations to improve transactions with unprofitable customers.」
The 2 principal subsidiaries use a sales strategy system to implement sales strategies based on customer-level profit and loss and negotiate improvements to transactions with unprofitable customers.