Announced details
Sale and reuse of unwanted items, bulky waste, products covered by the Home Appliance Recycling Law, waste reduction, and the creation of a circular society
Approximately 1.68 million Oikura users as of the end of February 2026. Oikura has been adopted by 329 municipalities nationwide.
Sendai City and Market Enterprise entered into an agreement concerning the reuse business and began collaborating using “Oikura.”
The prefectural capital located in central Miyagi Prefecture and the only ordinance-designated city in the Tohoku region. Mayor: Kazuko Kori. Population: 1,062,956 (1 May 2026); households: 558,640 (same date); area: 786.38 square kilometers (1 May 2026).
Sendai City population: 1,062,956; households: 558,640; area: 786.38 square kilometers (all figures stated)
The service is free for residents. The city will incur no costs. Other purchase prices will be presented when the service is used.
The collaboration is stated to contribute to reductions in waste volumes and processing costs. The amount of the impact on Market Enterprise's results is Not disclosed.
The company does not address Contract Value.
Population and household figures based on the Basic Resident Register
| Item | Details |
|---|---|
| Names of Products / Services Covered | Oikura matching service |
| Counterparty | Sendai, Miyagi Prefecture |
| Counterparty overview | The prefectural capital located in central Miyagi Prefecture and the only ordinance-designated city in the Tohoku region. Mayor: Kazuko Kori. Population: 1,062,956 (1 May 2026); households: 558,640 (same date); area: 786.38 square kilometers (1 May 2026). |
| Relationship with the Company | Sendai City and Market Enterprise entered into an agreement concerning the reuse business and began collaborating using “Oikura.” |
| Offering price | The service is free for residents. The city will incur no costs. Other purchase prices will be presented when the service is used. |
| Contract Date | 29 May 2026 |
| Launch date | The collaboration begins on Friday, 29 May 2026. Publication on the Sendai City website and acceptance of consolidated appraisal applications are scheduled for 15:30 on 29 May 2026, although the publication time may be earlier or later than scheduled. |
| Applicable area | Sale and reuse of unwanted items, bulky waste, products covered by the Home Appliance Recycling Law, waste reduction, and the creation of a circular society |
| Location scale | Sendai City population: 1,062,956; households: 558,640; area: 786.38 square kilometers (all figures stated) |
| Usage history | Approximately 1.68 million Oikura users as of the end of February 2026. Oikura has been adopted by 329 municipalities nationwide. |
| Impact on Business Performance | The collaboration is stated to contribute to reductions in waste volumes and processing costs. The amount of the impact on Market Enterprise's results is Not disclosed. |
| Source | Population and household figures based on the Basic Resident Register |
Items this document does not state (6)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Sendai City faced increasing waste-processing costs, a growing number of elderly residents who have difficulty taking out bulky waste, and the inclusion of reusable unwanted items in the waste stream. The two parties' needs aligned in pursuing the creation of a circular society by promoting reuse activities.