Announced details
Unwanted-item reuse, bulky-waste reduction, waste processing, and the creation of a circular society
Shinagawa City reduced bulky waste by approximately 18.7 tonnes in fiscal 2025.
Oikura had approximately 1.68 million users as of the end of February 2026. The cumulative number of users of online reuse business services was 9.4 million. The number of participating municipalities is expected to reach 321 nationwide.
マーケットエンタープライズ and Shinagawa City entered into an agreement concerning a reuse business. Oikura, operated by マーケットエンタープライズ, will be introduced as part of Shinagawa City’s initiatives.
One of Tokyo’s special wards. Mayor: Morisawa Kyoko (森澤恭子). Population: 417,833 (1 April 2026); households: 242,648 (1 April 2026); area: 22.85 square kilometres (1 January 2026).
The service is free for residents. Shinagawa City will incur no costs.
The initiative is expected to reduce the volume of waste processed by municipalities and their processing costs. The impact on the company’s performance is Not disclosed.
The company does not address Contract Value.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Oikura matching service |
| Counterparty | Shinagawa Ward, Tokyo |
| Counterparty overview | One of Tokyo’s special wards. Mayor: Morisawa Kyoko (森澤恭子). Population: 417,833 (1 April 2026); households: 242,648 (1 April 2026); area: 22.85 square kilometres (1 January 2026). |
| Relationship with the Company | マーケットエンタープライズ and Shinagawa City entered into an agreement concerning a reuse business. Oikura, operated by マーケットエンタープライズ, will be introduced as part of Shinagawa City’s initiatives. |
| Offering price | The service is free for residents. Shinagawa City will incur no costs. |
| Contract Date | On or before 28 April 2026 (specific agreement date: Not disclosed) |
| Launch date | Scheduled for Friday, 1 May 2026. Information is scheduled to be posted on the Shinagawa City website and applications for bulk valuations are scheduled to open at 15:30 on the same day (the publication time may vary). |
| Applicable area | Unwanted-item reuse, bulky-waste reduction, waste processing, and the creation of a circular society |
| Quantitative Effects | Shinagawa City reduced bulky waste by approximately 18.7 tonnes in fiscal 2025. |
| Usage history | Oikura had approximately 1.68 million users as of the end of February 2026. The cumulative number of users of online reuse business services was 9.4 million. The number of participating municipalities is expected to reach 321 nationwide. |
| Impact on Business Performance | The initiative is expected to reduce the volume of waste processed by municipalities and their processing costs. The impact on the company’s performance is Not disclosed. |
Items this document does not state (7)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Shinagawa City identified the presence of many reusable items among those disposed of as bulky waste as an issue and is introducing a new initiative to raise awareness of and promote reuse activities. The needs of both parties aligned around the goal of promoting reuse activities and creating a circular society.