Diversifying the Profit Structure Through Traffic, Production Support and Technology Licensing Beyond “Buying”
First written in FY2022. 1 of 2 entries say "Reframed", first in FY2026. Latest entry: FY2026.
Zozo moved to the "Worse" side of this theme in 2026.
The whole theme swung hardest in 2026: 1 of 8 companies on the "Worse" side.
0 other companies' latest entry also says "Reframed".
- FY2026ReframedAnnual report
「The group positions its existing domestic businesses, including ZOZOTOWN, as the “More Fashion” area; the “Near Fashion” area, where it aims to expand into adjacent domestic fashion markets; and the “Global” area, focused on expanding revenue in North America and Europe, centered on LYST and ZOZOFIT.」
Updated the framework from the previous 3 pillars of “traffic beyond buying, production support and technology licensing” to a medium-term strategy that organizes revenue sources into 3 areas: More Fashion, Near Fashion and Global. - FY2022First statedAnnual report
「In April 2021, the group announced 3 strategic pillars aimed at diversifying its profit structure: ① increase traffic beyond “buying,” ② expand into production support, and ③ pursue technology license sales.」
For the first time, systematically presented 3 pillars for diversifying its profit structure: traffic, production support and technology license sales.