Zozo (3092) · InitiativeAchieved
A “Second Founding” Centered on the Full-Scale Rollout of a Private Brand and the Change of Corporate Name to ZOZO, Inc.
First written in FY2018. 1 of 2 entries say "Achieved", first in FY2019-Q2. Latest entry: FY2019-Q2.
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A “second founding” centred on the full-scale rollout of a private-label brand and the change of corporate name to ZOZOA theme 1 companies write about · 0 as a headwind · 1 as a tailwind
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- FY2019-Q2AchievedAnnual report
「We changed our company name from Start Today Co., Ltd. to ZOZO, Inc. effective 1 October 2018.」
The planned corporate name change associated with the “second founding” was completed effective 1 October 2018. This description indicates that the corporate name change was completed. - FY2018First statedAnnual report
「We plan to change our corporate name to ZOZO, Inc. effective 1 October 2018, designating the year as the “second founding,” when we will begin the full-scale rollout of the business involving our private brand, “ZOZO.”」
The full-scale rollout of the private brand was positioned as the “second founding,” and the planned corporate name change on 1 October 2018 was announced.