Declining Average Unit Prices Due to Stronger Low-Price Preference and Increases in Sale and Used Products
First written in FY2017-Q2. 2 of 30 entries say "Restated". Latest entry: FY2026.
The whole theme swung hardest in 2020: 12 of 19 companies on the "Worse" side.
0 other companies' latest entry also says "Other".
- FY2026Lower average selling price and higher items purchased due to the rising sale mixAnnual report
「Strong sales in the winter main sale increased the proportion of sale sales year on year, causing the average selling price per product to decline. The higher proportion of sale sales also increased the attach rate and the number of items purchased per order, but the impact of the decline in the average selling price per product was greater, resulting in a decline in the average shipment value as well.」
The average selling price per product in the fourth quarter fell to ¥3,974 and the average shipment value to ¥8,864, while the number of items purchased per order increased to 2.23. - FY2026-H1Lower average selling price per product and more items purchased due to a higher proportion of sale itemsAnnual report
「The average selling price per product during the second quarter consolidated accounting period decreased year on year. Although list-price increases by brands for new products had moderated, the main reason was the higher proportion of sale sales, due in part to the longer period of the main summer sale compared with the same period a year earlier. The average shipment value decreased slightly year on year. As the free-shipping initiative for purchases of ¥12,000 or more was implemented more frequently than in the same period a year earlier, the proportion of combined purchases on initiative days increased, resulting in more items purchased per order.」
The average selling price per product was ¥3,584, down 1.2% year on year, while the average shipment value was ¥8,183, down 0.2%. Meanwhile, the number of items purchased per order was 2.28, up 1.1%. - FY2025-H1Continued increase in average unit prices and increase in items purchased driven by free-shipping initiativesAnnual report
「The average selling price per product increased year on year during the second quarter consolidated accounting period. The main reason was continued list-price increases by brands for new products. The average shipment value also increased year on year due to the increase in the number of items purchased per order. The main reason for the increase in items purchased per order was a higher proportion of combined purchases on days when the free-shipping initiative was offered, as the initiative, which provided free shipping for purchases of ¥12,000 or more, was implemented more frequently than in the same period a year earlier.」
The average selling price per product was ¥3,629, up 1.1% year on year, the average shipment value was ¥8,196, up 3.8%, and the number of items purchased per order was 2.26, up 2.7%. - FY2024-Q3Lower average selling price per product, higher average shipment value, and quarter-on-quarter increase in total items purchasedAnnual report
「The average selling price per product had continued to rise through the second quarter consolidated accounting period, but the overall annual number of items purchased turned higher quarter on quarter for the first time in some time as the average selling price per product declined due to changes in the product mix and a higher proportion of sale items.」
The average selling price per product in the third quarter was ¥4,360, down 1.7% year on year, while the average shipment value was ¥9,119, up 1.8%. The overall annual number of items purchased turned higher, increasing 0.4% from the previous quarter to 10.8. - FY2024-Q2Continued increase in average unit prices and decline in annual items purchasedAnnual report
「The average selling price per product increased year on year during the second quarter consolidated accounting period. The main reasons were price increases for some products and lower discount rates on sale items. The average shipment value increased year on year by more than the average selling price per product, due to the increase in the average selling price per product as well as the increase in the number of items purchased per order.」
The average selling price per product was ¥3,590, up 3.0% year on year, while the average shipment value was ¥7,894, up 4.3%. Meanwhile, the annual number of items purchased was 10.8, down 5.3% year on year, with the decline in items purchased continuing on an annual basis. - FY2024-Q1Continued increases in the average selling price per product and average shipment value, with fewer items purchasedAnnual report
「The average selling price per product increased year on year during the first quarter consolidated accounting period. The main reasons were price increases for some products and lower discount rates on sale items. The average shipment value increased year on year by more than the average selling price per product, due to the increase in the average selling price per product as well as the increase in the number of items purchased per order.」
The average selling price per product was ¥3,726, up 4.9% year on year, while the average shipment value was ¥8,177, up 6.2%. Meanwhile, the annual number of items purchased was 10.8, down 6.6% year on year. - FY2023-Q3Continued increases in the average selling price per product and average shipment value, with fewer items purchasedAnnual report
「The average selling price per product increased year on year during the third quarter consolidated accounting period. The main reasons were price increases for some products and lower discount rates on sale items. The average shipment value also increased year on year because the impact of the increase in the average selling price per product outweighed the impact of the decline in the number of items purchased per order.」
The average selling price per product was ¥4,438, up 6.5% year on year, while the average shipment value was ¥8,961, up 4.3%. Meanwhile, the number of items purchased per order was 2.02, down 2.1%. - FY2023-Q2Continued increases in the average selling price per product and average shipment valueAnnual report
「The average selling price per product increased year on year during the second quarter consolidated accounting period. The main reason was a decline in the proportion of sale items. The average shipment value also increased year on year because the increase in the average selling price per product outweighed the impact of the decline in the number of items purchased per order.」
The average selling price per product was ¥3,487, up 6.8% year on year, while the average shipment value was ¥7,566, up 3.0%. The decline in the proportion of sale items was cited as the reason for the increase in the average selling price per product. - FY2023-Q1Year-on-year increases in the average selling price per product and average shipment valueAnnual report
「The average selling price per product increased year on year during the first quarter consolidated accounting period. The main reason was a decline in the proportion of sale items. The average shipment value also increased year on year due to the increases in both the average selling price per product and the number of items purchased per order.」
The average selling price per product was ¥3,552, up 1.8% year on year, while the average shipment value was ¥7,699, up 2.6%, reversing the decline that had continued through the same period a year earlier. - FY2022Flat average selling price per product and slight decline in the average shipment valueAnnual report
「The average selling price per product increased year on year during the fourth quarter consolidated accounting period. The main reason was a decline in the proportion of sale items. The average shipment value decreased year on year due to the decline in the number of items purchased per order.」
The average selling price per product in the fourth quarter was ¥3,752, up 0.1% year on year, while the average shipment value was ¥7,974, down 0.2%. - FY2022-Q3Continued decline in the average selling price per product, with the average shipment value turning higherAnnual report
「The average selling price per product decreased year on year during the third quarter consolidated accounting period. Although there was no significant change in the proportion of sale items, the main reason was a decline in the average selling price of sale-priced products as more users preferred lower-priced products. The average shipment value increased year on year due to the increase in the number of items purchased per order.」
The average selling price per product was ¥4,167, down 3.1% year on year, while the average shipment value was ¥8,592, up 0.9%, marking a return to growth. The company attributed the decline in the average selling price per product to the preference for lower-priced products. - FY2022-Q2Average selling price continued to declineAnnual report
「The average selling price per product decreased year on year during the second quarter consolidated accounting period. Although there was no significant change in the proportion of sale items, the main reason was a decline in the average selling price of sale-priced products as more users preferred lower-priced products. The average shipment value also decreased year on year despite an increase in the number of items purchased per order, due to the impact of the lower average selling price per product.」
The average selling price per product was ¥3,264, down 3.5% year on year, while the average shipment value was ¥7,346, down 0.3%. The company attributed this to a preference for lower-priced products and the decline in average selling prices per product. - FY2022-Q1Year-on-year increases in the average selling price per product and average shipment valueAnnual report
「The average selling price per product increased year on year during the first quarter consolidated cumulative period. The main reason was a lower proportion of sale items, as brands offered aggressive discounts at an unusual time during the same period a year earlier due to the impact of the spread of COVID-19, whereas discounting during the first quarter consolidated cumulative period was broadly in line with normal years. Similarly, the average shipment value also increased year on year.」
The average selling price per product was ¥3,490, up 1.4% year on year, while the average shipment value was ¥7,501, up 1.2%, reversing the decline that had continued through the same period a year earlier. - FY2021Continued narrowing of the decline in average unit pricesAnnual report
「The average selling price per product decreased year on year during the fourth quarter consolidated accounting period. The main reason was strong sales of relatively low-priced products.」
The average selling price per product in the fourth quarter was ¥3,748, down 4.1% year on year, while the average shipment value was ¥7,991, down 3.8%. Although the decline narrowed from the previous quarter, the decline driven by strong sales of low-priced products continued. - FY2021-Q3Widening decline in average unit pricesAnnual report
「The average selling price per product decreased year on year. The main reason was strong sales of relatively low-priced products. In addition to the impact of the decline in the average selling price per product, the number of items purchased per order decreased slightly year on year during the third quarter consolidated accounting period, resulting in the average shipment value declining more than the average selling price per product year on year.」
The average selling price per product was ¥4,301, down 4.5% year on year, while the average shipment value was ¥8,516, down 5.1%. Relatively low-priced products performed well, and the number of items purchased per order also declined slightly, widening the decline from the previous quarter. - FY2021-Q2Decline in average selling prices narrowedAnnual report
「The average product selling price declined year on year, mainly because the sale mix in gross merchandise volume increased as a result of actively implemented sale events and other measures. As the impact of the increase in product selling prices from “ZOZOARIGATO” had run its course by the first quarter of the previous fiscal year, the decline improved from the double-digit percentage trend seen in the first quarter.」
The average product selling price was ¥3,381, down 3.8% year on year. Although the decline caused by the higher sale mix continued, it narrowed from the 11.8% decline in the previous quarter. The average shipment selling price also declined 2.1% year on year. - FY2021-Q1Average selling price decline widened as the sale mix increasedAnnual report
「The average product selling price declined year on year. The main factor was the higher sale mix in gross merchandise volume resulting from the active implementation of sale events, including the summer main sale, ZOZOWEEK and time-limited sales, and brands changing to sale prices earlier to clear inventory.」
The average product selling price was ¥3,443, down 11.8% year on year, while the average shipment selling price was ¥7,409, down 11.7%, with the declines widening against a backdrop of the higher sale mix and other factors. - FY2020Average selling price continued to decline as the sale mix increasedAnnual report
「The average product selling price declined year on year. The main factors were strong sales of sale merchandise following the active implementation of sale events such as time-limited sales and ZOZOWEEK, together with sluggish regular-price consumption affected by the unusually warm winter and other factors, which resulted in a higher sale mix.」
For the full fiscal year, average product selling prices and average shipment selling prices declined against a backdrop of a higher sale mix and sluggish regular-price consumption. In the fourth quarter, the average product selling price fell 10.7% year on year and the average shipment selling price fell 12.5%. - FY2020-Q3Average selling price continued to decline as the sale mix increasedAnnual report
「The average product selling price declined year on year. The main factors were strong sales of sale merchandise following the active implementation of sale events such as time-limited sales and ZOZOWEEK, together with a higher sale mix amid sluggish growth in regular-price consumption. Similarly, the average shipment selling price declined year on year due to the fall in the average product selling price.」
The average product selling price was ¥4,501, down 5.6% year on year, while the average shipment selling price was ¥8,973, down 6.3%. The increase in the sale mix through time-limited sales and ZOZOWEEK was cited as a factor. - FY2020-Q2Average selling price continued to declineAnnual report
「The average product selling price declined year on year, mainly because the sale mix increased due to sale events held ahead of the consumption tax increase. Similarly, the average shipment selling price also declined year on year as a result of the fall in the average product selling price.」
The average product selling price was ¥3,463, down 5.2% year on year, while the average shipment selling price was ¥7,416, down 4.6%. - FY2020-Q1Average shipment selling price increased and decline in average product selling price narrowedAnnual report
「The average product selling price declined year on year, mainly because the regular-price selling price of new products fell and the sale mix increased as a result of various sale events. Meanwhile, the average shipment selling price increased year on year, reflecting the increase in the number of items purchased per order attributable to the “ZOZOARIGATO Membership” service.」
The average product selling price was ¥3,877, down 1.9% year on year, while the average shipment selling price was ¥8,335, up 2.6%, and the number of items purchased per order was 2.15, up 4.6%. - FY2019-Q3Average shipment selling price turned upward and decline in average product selling price narrowedAnnual report
「The average product selling price declined slightly year on year. We believe the downward trend caused by the rising proportion of gross merchandise volume from lower-priced shops is showing some signs of bottoming out. Meanwhile, the average shipment selling price turned upward year on year. The customer-selected shipping charge initiative implemented in October 2017 and the revision to a flat ¥200 from 1 November reduced the number of items purchased per order during the third quarter of the previous fiscal year, resulting in a substantial decline in the shipment selling price. After a certain period had passed following the shipping charge revision and its impact on users had run its course, the number of items purchased per order increased year on year during the third quarter, resulting in an increase in the average shipment selling price.」
The average product selling price was ¥4,759, down 2.0% year on year, although the decline showed some signs of bottoming out. The average shipment selling price rose 5.7% to ¥9,560, while the number of items purchased per order increased 7.9% year on year. - FY2019-Q2Average product selling price showed signs of bottoming out, while average shipment selling price continued to declineAnnual report
「The average product selling price declined slightly year on year. The downward trend caused by the rising proportion of gross merchandise volume from lower-priced shops has begun to show some signs of bottoming out. The decline in the average shipment selling price was greater than that in the average product selling price because, after shipping charges were revised to a flat ¥200 from 1 November of the previous year, customers no longer tended to add items to their orders to avoid paying shipping charges, while the proportion of single-item shipments increased as the share of pre-order items in total shipments rose, reducing the number of items purchased per order.」
The average product selling price was ¥3,655, down 0.2% year on year, representing a narrower decline, while the average shipment selling price was ¥7,777, down 5.0%. The decrease in items purchased per order following the shipping charge revision and the higher proportion of single-item shipments of pre-order products were cited as the reasons. - FY2019-Q1Average selling price continued to declineAnnual report
「The average product selling price declined as the proportion of gross merchandise volume from lower-priced shops continued to rise. The average shipment selling price declined as the number of items purchased per order decreased.」
The average product selling price was ¥3,953 and the average shipment selling price was ¥8,122, down 3.6% and 4.8%, respectively, year on year. - FY2018Decline in average shipment selling price narrowedAnnual report
「The average shipment selling price declined 10.9% year on year during the third quarter, but the decline narrowed to 3.8% during the fourth quarter. This was attributable to an increase in the number of items purchased per order compared with the same period of the previous year as the change to the shipping policy implemented in November 2017 became established among users.」
The average shipment selling price continued to decline year on year, but the decline narrowed from 10.9% in the third quarter to 3.8% in the fourth quarter as the shipping policy change became established and the number of items purchased increased. - FY2018-Q3Average shipment selling price declined againAnnual report
「During the three months ended 31 December, the average product selling price was ¥4,858, down 7.2% year on year, while the average shipment selling price was ¥9,043, down 10.9%. The decline in the average product selling price was attributable to increased gross merchandise volume from lower-priced shops. The decline in the average shipment selling price was attributable to a decrease in the number of items purchased per shipment following the introduction of customer-selected shipping charges from October 2016 and the change to the shipping policy.」
The average product selling price declined as lower-priced shops expanded, while the average shipment selling price fell 10.9% year on year as the number of items purchased per shipment decreased following the introduction of customer-selected shipping charges and the change to the shipping policy. - FY2018-Q2Average shipment selling price turned upwardAnnual report
「During the three months ended 30 September, the average product selling price was ¥3,664, down 5.0% year on year, while the average shipment selling price was ¥8,186, up 3.1%. The decline in the average product selling price was attributable to increased gross merchandise volume from lower-priced shops. The average shipment selling price had declined since the consolidated accounting period for the third quarter of the fiscal year ending March 2016, but turned upward during the three months ended 30 September.」
The average product selling price fell 5.0% year on year to ¥3,664 as lower-priced shops expanded, while the average shipment selling price rose 3.1% to ¥8,186, turning upward after its decline. - FY2018-Q1RestatedAnnual report
「During the three months ended 30 June, the average product selling price was ¥4,099, down 8.3% year on year, while the average shipment selling price was ¥8,530, down 1.7%. The decline in the average product selling price was attributable to the launch of shops in lower price ranges.」
Average product selling prices and average shipment selling prices have continued to decline against a backdrop of the launch of lower-priced shops. - FY2017-Q3RestatedAnnual report
「Average product selling prices have continued to decline by double digits year on year since the consolidated accounting period for the third quarter of the fiscal year ending March 2016. Factors behind the decline included the higher proportion of sale merchandise and ZOZOUSED, as well as the successive launch of shops in lower price ranges. Rather than reflecting macroeconomic factors, this trend toward lower prices is considered to result from the diversification of consumer lifestyles and a shift in the key drivers of fashion toward “self-satisfaction” and “approval from people of the same gender.”」
The double-digit year-on-year decline in average product selling prices has continued, driven by sale merchandise, ZOZOUSED, lower-priced shops and changing consumer values. - FY2017-Q2First statedAnnual report
「Average product selling prices and average shipment selling prices have continued to decline by double digits year on year since the consolidated accounting period for the third quarter of the fiscal year ending March 2016. Factors behind the decline included the higher proportion of sale merchandise and ZOZOUSED, as well as the successive launch of shops in lower price ranges.」
Double-digit year-on-year declines in average product selling prices and average shipment selling prices have continued, driven by increases in sale merchandise, ZOZOUSED and lower-priced shops.