Achieving annual GMV of ¥500 billion over the medium to long term
First written in FY2016. 1 of 2 entries say "Reframed", first in FY2018. Latest entry: FY2018.
Zozo moved to the "Worse" side of this theme in 2018.
0 other companies' latest entry also says "Reframed".
- FY2018ReframedAnnual report
「As its medium- to long-term management strategy, the Group aims to achieve its management philosophy, “Make the world stylish, bring smiles to the world,” by solving the “size problem,” a common fashion-related issue for the world’s 7 billion people, and bringing about a fashion revolution. As a result, over the next 10 years, it aims to become the world’s No. 1 online SPA and enter the global apparel industry’s top 10.」
In place of the previous annual GMV target of ¥500 billion, the Group presented new medium- to long-term targets of solving the size problem, becoming the world’s No. 1 online SPA within 10 years, and entering the global top 10 apparel companies. - FY2016First statedAnnual report
「The Group aims to achieve annual GMV of ¥500 billion over the medium to long term by building a more convenient fashion e-commerce infrastructure for both consumers and brands, as well as internet media specializing in fashion, and by itself promoting the expansion of e-commerce penetration in the apparel and accessories market. The assumptions for achieving annual GMV of ¥500 billion through a bottom-up approach are 10 million annual purchasers and average annual spending of ¥50,000 per user.」
For the first time, the Group disclosed a long-term target combining annual GMV, annual purchasers and spending per customer.