Incorporating yutori’s fashion community, D2C and IP businesses targeting younger consumers through its conversion into a subsidiary
First written in FY2021-Q2. 1 of 2 entries say "Reframed", first in FY2024-Q3. Latest entry: FY2024-Q3.
No other company in this theme has enough history to compare yet.
- FY2024-Q3ReframedAnnual report
「During the third quarter consolidated accounting period, ㈱yutori, formerly a consolidated subsidiary, conducted a capital increase in connection with its listing, while the company sold part of its shareholding. As a result, ㈱yutori was excluded from the scope of consolidation.」
yutori was excluded from the scope of consolidation following a capital increase in connection with its listing and the company's partial sale of its shares, and its status changed from that of a consolidated subsidiary. - FY2021-Q2First statedAnnual report
「㈱yutori operates a fashion community centered on 古着女子, one of Japan's largest vintage clothing communities, produces multiple D2C brands including 9090, and operates an IP business featuring virtual influencers. Its strength lies in businesses targeting younger consumers from their early teens to their early 20s. We decided to make ㈱yutori a subsidiary because we believe that applying the marketing expertise it has developed to our businesses will enable further growth.」
On 31 July 2020, the company acquired 51% of yutori's voting rights through a share acquisition and made it a subsidiary. The acquisition cost was ¥445 million and goodwill was ¥381 million, and the company first stated its policy of leveraging yutori's expertise in marketing for younger consumers, fashion communities, D2C brands and IP businesses.