Excelsior’s rebranding and provision of valuable time
First written in FY2017-Q1. 2 of 7 entries say "Restated". Latest entry: FY2019.
No other company in this theme has enough history to compare yet.
- FY2019DroppedAnnual reportThis report contains no direct reference to Excelsior's rebranding or the theme of "valuable time."
- FY2019-Q2DroppedAnnual reportThis report contains no direct reference to Excelsior's rebranding or the previous theme of "valuable time." The product theme is presented in a separate thread as "MADE IN JAPAN: Offering Carefully Selected Domestic Ingredients."
- FY2018-Q1ReframedAnnual report
「In the retail and franchise businesses of the DOUTOR Coffee Group, we focused primarily on DOUTOR Coffee Shop and Excelsior Caffé, developing appealing seasonal products around this fiscal year's theme, "MADE IN JAPAN: Offering Carefully Selected Domestic Ingredients."」
In place of the "valuable time" theme previously presented in connection with Excelsior's rebranding, this fiscal year the product strategy covering DOUTOR Coffee Shop and Excelsior Caffé is expressed around the offering of carefully selected domestic ingredients. - FY2017RestatedAnnual report
「In the Excelsior format, we are accelerating the rebranding initiative centered on providing “valuable time” to each customer.」
It continues to describe Excelsior's rebranding, the shift toward a bakery-focused menu, customer support and performance exceeding pre-renovation levels. - FY2017-Q3RestatedAnnual report
「The company is accelerating the rebranding of its Excelsior format under the theme of providing each customer with “valuable time.” It has made substantial changes to the previous menu, centered on bakery items, and has achieved results exceeding those before the renovations, including gaining customer support.」
As in the previous report, it describes the accelerated rebranding, the shift toward a bakery-focused menu, customer support and performance exceeding pre-renovation levels. - FY2017-Q2AdvancedAnnual report
「The company is accelerating the rebranding of its Excelsior format under the theme of providing each customer with “valuable time.” It has made substantial changes to the previous menu, centered on bakery items, and has achieved results exceeding those before the renovations, including gaining customer support.」
The company reports that it accelerated rebranding, gained customer support following menu changes, and achieved results exceeding those before the renovations. - FY2017-Q1First statedAnnual report
「In the Excelsior format, we are accelerating the rebranding initiative centered on providing “valuable time” to each customer.」
Excelsior is pursuing rebranding centered on delivering value to each customer.