Strengthening live-commerce sales channels and marketing through the acquisition of MF6 as a subsidiary
First written in FY2025. 2 of 4 entries say "Dropped", first in 2026-04-17. Latest entry: FY2026.
0 other companies' latest entry also says "Dropped".
- FY2026DroppedAnnual report
「In this environment, the Company transferred all of its shares in 株式会社MF6 with the aim of selecting and concentrating management resources and accelerating the allocation of resources to growth areas.」
MF6's sales value, average customer spend and number of broadcasts exceeded the previous fiscal year, but the transfer of all shares on 2 March 2026 ended the initiatives conducted through the live-commerce subsidiary from the following fiscal year. - 2026-04-17DroppedEarnings forecast revisionSuggests it is closing out
「As a result of this share transfer, MF6 will be excluded from the scope of consolidation from the first quarter of the fiscal year ending February 2027.」
The transfer of all shares in MF6 will remove it from the scope of consolidation as the Group's live-commerce business. - FY2026-H1AdvancedAnnual report
「On the sales side, the Company focused on securing sales personnel (commersers) and increasing the number of live broadcasts as its primary KPIs, with the aim of expanding the live-commerce business. At the same time, increased sales volumes caused delays in product shipping schedules, making the streamlining of operational processes a future priority.」
In MF6's live-commerce business, operations began with securing commersers and the number of broadcasts as primary KPIs. Sales volumes increased, but shipping delays also emerged as an operational issue. - FY2025First statedAnnual report
「As a new business initiative, the Company acquired shares in 株式会社ＭＦ６, whose principal business is selling antiques through live commerce on social media, and made it a consolidated subsidiary.」
The Company acquired 60% of MF6 and made it a subsidiary, for consideration of ¥40.5 million. It expects synergies by applying MF6's live-commerce expertise, supported by more than 100,000 social-media followers, to its existing apparel business and using Group stores as a new sales channel.