Improving Gross Margin by Limiting Markdown Sales
First written in FY2018-Q1. 5 of 11 entries say "Restated". Latest entry: FY2026-H1.
The whole theme swung hardest in 2025: 5 of 36 companies on the "Worse" side.
17 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「The Company also shortened the summer sale period and sought to improve the gross profit margin by strengthening full-price sales.」
The policy of curbing discounted sales has been put into practice through shortening the summer sale period and strengthening full-price sales. - FY2025RestatedAnnual report
「On the sales front, we restrained discounting to improve gross margin, selected products to strengthen each month, and strengthened sales of them across all stores.」
The Company continues its policy of full-price sales and gross profit margin improvement by curbing discounts. - FY2024-Q3RestatedAnnual report
「In terms of sales, we promoted reservation products for brand members while focusing on full-price sales, and worked to increase average spend per customer and improve profitability.」
The Company continues its policy of combining sales of reservation products for brand members with full-price sales, higher average spend per customer and improved profitability. - FY2024-Q2AdvancedAnnual report
「In terms of sales, we sought to enhance brand value by providing training for sales staff, curbing conventional discounting during sale periods and sharing the goal of increasing the proportion of full-price sales.」
The policy of curbing discounted sales has been put into practice through sales-staff training and sharing the goal of increasing the proportion of full-price sales during sale periods. - FY2024-Q1RestatedAnnual report
「In terms of sales, we sought to increase customer traffic by strengthening reservation sales for members and sending seasonal catalogs to high-value customers who visit frequently. We also worked to increase average spend per customer by limiting discounts outside sale events and strengthening full-price sales.」
The Company continues its policy of increasing average spend per customer through reservation sales, catalog mailings to high-value customers, curbing discounts outside sale periods and strengthening full-price sales. - FY2023RestatedAnnual report
「Toward the end of each season, we worked to reduce inventory by continuously running successful sale campaigns to minimize unsold products.」
The Company continues its policy of combining sale campaigns with inventory reduction and managing discounts and inventory. - FY2023-Q2RestatedAnnual report
「In terms of sales, we focused on full-price sales by curbing discounts and improved store productivity by sharing information on high-performing stores across all stores. During the summer sale period as well, we sought to improve the gross profit margin by developing products centered on T-shirts while maintaining a focus on full-price sales.」
The Company continues its policy of improving the gross profit margin by curbing discounts, emphasizing full-price sales and sharing information on high-performing stores. - FY2018MitigatedAnnual report
「As a result of selling through seasonal products and launching products in a timely and appropriately sized manner, gross margin was 45.8%, up 1.2 percentage points from the previous year.」
The measures were expanded from curbing discounted sales to selling through seasonal products, and the annual gross profit margin exceeded the previous year by 1.2 percentage points. - FY2018-Q3MitigatedAnnual report
「To facilitate smooth product rotation each season, the company sold through seasonal products and launched products in a timely and appropriately sized manner. As a result, gross margin was 46.4%, up 0.6 percentage points from the previous year.」
Rather than directly stating that discounted sales were being curbed, the Company implemented sell-through of seasonal products and timely placement of appropriate volumes, while the gross profit margin exceeded the previous year by 0.6 percentage points. - FY2018-Q2AdvancedAnnual report
「Gross margin was 47.8%, up 2.0 percentage points from the previous year, due to the thorough implementation of timely, appropriately sized product launches and stronger control over markdown sales.」
The Company strengthened its control over discounted sales, and the gross profit margin was 47.8%, 2.0 percentage points above the same period of the previous year. - FY2018-Q1First statedAnnual report
「Gross margin was 48.5%, up 1.2 percentage points from the previous year, due to the thorough implementation of timely, appropriately sized product launches and efforts to curb markdown sales.」
Specific measures to curb sales at discounted prices, together with the result that the gross profit margin was 48.5%, 1.2 percentage points above the previous year, during the cumulative first-quarter period, are described as a separate theme for the first time.