Strengthening customer service through purchase discounts and novelty gifts
First written in FY2017-Q1. 6 of 13 entries say "Restated". Latest entry: FY2026.
Star seeds moved to the "Worse" side of this theme in 2023.
The whole theme swung hardest in 2020: 4 of 45 companies on the "Worse" side.
35 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「As a supplementary measure to increase average spending per customer in an environment where securing store visits was difficult, we issued coupons from September through January that could be used in the following month. In February, we held a prize campaign for customers who collected a certain number of coupon stubs, seeking to acquire repeat customers.」
The previous discount and coupon initiatives were made more specific through coupons usable in the following month from September through January and a coupon-stub prize campaign in February to acquire repeat customers. - FY2026-H1RestatedAnnual report
「On the sales side, we sought to increase customer traffic and encourage repeat visits by running discount initiatives and coupon campaigns weekly, working to increase customer numbers.」
Discount initiatives and coupon campaigns continued to be operated weekly to attract customers and encourage repeat visits. - FY2025RestatedAnnual report
「We also implemented measures such as advance-sale events, double points and novelty-gift distribution.」
Customer-service and promotional measures using advance-sale events, double points and novelty gifts continued. - FY2024-Q3ReframedAnnual report
「On the sales side, we launched popular outerwear, knitwear and other products earlier than usual for regular customers, and strengthened sales of higher-priced products through preferential sales available upon presentation of direct mail or membership cards.」
In contrast to the broader trend toward non-discount customer attraction and full-price sales, chicchikaka conducted preferential sales for regular customers using direct mail and membership-card presentation as a measure to sell higher-priced products. - FY2023ReframedAnnual report
「Encouraging store visits by distributing novelty gifts with branded products and sending direct mail to regular customers」
The focus shifted from discount-led promotions to non-discount visits encouraged by novelty gifts for branded products and direct mail to regular customers. - FY2023-Q2RestatedAnnual report
「We promoted full-price sales through enhanced customer service while working to limit sale selling through non-discount customer-attraction initiatives, including distributing novelty gifts with branded products and sending direct mail to regular customers to encourage store visits.」
In addition to the previous discount-focused promotions, the company continued to pursue non-discount customer attraction through novelty gifts and direct mail, together with a full-price sales policy. - FY2023-Q1ReframedAnnual report
「We strengthened non-discount customer-attraction initiatives, including distributing novelty gifts with major brands and sending direct mail to regular customers to encourage store visits.」
The focus shifted from discount- and points-based promotions to non-discount customer attraction through novelty gifts and direct mail to regular customers. - FY2022-Q3RestatedAnnual report
「On the sales side, we attracted customers through continuing promotional activities, including “10% OFF bundle discounts,” “double points,” in-store distribution of “special coupons” to encourage store entry, and distribution of “triple-points benefit direct mail” to regular customers of specific brands.」
Promotional and customer-traffic activities using bundle discounts, bonus points, coupons and benefit direct mail to regular customers continued. - FY2022-Q2RestatedAnnual report
「We also continued to run bundle-discount promotions to improve store traffic.」
Bundle-discount promotions have continued as a sales initiative. - FY2022-Q1RestatedAnnual report
「To stimulate customers' willingness to buy, we continuously ran sales promotions such as bundle discounts and coupon distribution.」
Sales-promotion programs using purchase discounts and coupons have continued. - FY2021-Q2ReframedAnnual report
「We sought to stimulate consumer demand by continuously running initiatives such as double points, distributing coupons and offering 50% off the second and subsequent items.」
The initiatives evolved from purchase discounts and novelty-gift campaigns to multiple sales-promotion programs, including bonus points, coupons and 50% off the second and subsequent items, aimed at stimulating consumer demand. - FY2017DroppedAnnual reportThe current fiscal year's disclosure contains no explicit reference to purchase discounts or novelty-gift campaigns.
- FY2017-Q1First statedAnnual report
「We continuously offered 10% off the second and subsequent items purchased. In March, we also ran a campaign offering non-sale novelty gifts, strengthening our customer services and working to improve store traffic.」
The disclosure specifies the discount rate, timing and campaign format.