Increasing customer visits by encouraging lower average spend per customer in the core business format
First written in FY2017-Q3. 1 of 3 entries say "Dropped", first in FY2018. Latest entry: FY2018.
2 other companies' latest entry also says "Dropped".
- FY2018DroppedAnnual report
「To strengthen sales promotion, we sought to increase customer traffic primarily through SEO initiatives and increased advertising on social media for stores located mainly near train stations.」
The previous period’s initiative to increase customer traffic by steering the “忍家” concept toward lower average spend per customer was not mentioned in this annual securities report. The focus has shifted to attracting customers through SEO initiatives and stronger social media advertising. - FY2017Customer traffic did not increase.Annual report
「Regarding operating performance, as the industry as a whole moved toward lower prices and greater specialization, we sought to increase customer traffic by lowering the average spend per customer at our core “忍家” concept. However, customer traffic continued to decline, ultimately exacerbating the decrease in net sales.」
The initiative to increase customer traffic by steering customers toward lower average spending did not increase traffic for the full year and exacerbated the decline in net sales, according to the disclosure. - FY2017-Q3First statedAnnual report
「The company aims to increase customer visits by lowering average spend per customer in its core Shinaya format as part of its response to the shift toward lower prices. However, customer visits have not yet increased, and the result has been a further decline in revenue.」
The first disclosure of a specific initiative aimed at increasing customer traffic by steering the core “忍家” concept toward lower average spend per customer.