Announced details
Women's shoes (pumps, loafers and mannish shoes, boots)
More than 1 million members of the Korean e-commerce site (timeframe and whether cumulative: not disclosed)
An exclusive sales agency agreement for Japan was entered into as of 17 June 2026.
40 styles, 104 colors in total
¥8,700–¥13,500 (excluding tax)
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | SAPPUN, 26 FALL COLLECTION “AFTERSCENT” |
| Relationship with the Company | An exclusive sales agency agreement for Japan was entered into as of 17 June 2026. |
| Offering price | ¥8,700–¥13,500 (excluding tax) |
| Contract Date | 17 June 2026 |
| Launch date | Pre-opening: 18 September 2026 (scheduled, stated as the sales launch date); official opening: 2 October 2026 (scheduled) |
| Applicable area | Women's shoes (pumps, loafers and mannish shoes, boots) |
| Location scale | 40 styles, 104 colors in total |
| Usage history | More than 1 million members of the Korean e-commerce site (timeframe and whether cumulative: not disclosed) |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To deliver SAPPUN to customers in Japan under the exclusive sales agency agreement entered into on 17 June 2026. Going forward, sales will also be expanded through major e-commerce marketplaces, offline channels, social media and wholesale, with the aim of increasing brand awareness and sales.