Announced details
Advertising and promotion of ice cream products, enhancement of brand awareness and sales expansion
Campaign-related posts generated at least 1,400,000 total impressions and views, approximately 17,000 or more reposts, and approximately 57,000 or more likes, based on figures confirmed as of 26 July 2026.
GOLD STAR has entered into a brand ambassador agreement with NI-KI. BELIFT LAB issued the official announcement as ENHYPEN's management agency. Capital and personal relationships are not disclosed.
NI-KI is an artist and member of the global group ENHYPEN. BELIFT LAB is ENHYPEN's management agency. Other details, including location, representative, capital and year established, are not disclosed.
The impact on results for the current fiscal year is currently being examined. The company will promptly disclose any matters that should be announced.
The company does not address Contract Value / Offering price.
Public information and third-party measurement tools. The listed media outlets include Kstyle, Yahoo! News, Naver News and PR TIMES, as well as Logmi Finance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | GOLD STAR, 3D Fruit Ice, Berobero Bar (tongue-shaped ice bar) |
| Counterparty | NI-KI (member of ENHYPEN), BELIFT LAB |
| Counterparty overview | NI-KI is an artist and member of the global group ENHYPEN. BELIFT LAB is ENHYPEN's management agency. Other details, including location, representative, capital and year established, are not disclosed. |
| Relationship with the Company | GOLD STAR has entered into a brand ambassador agreement with NI-KI. BELIFT LAB issued the official announcement as ENHYPEN's management agency. Capital and personal relationships are not disclosed. |
| Launch date | The purchaser participation campaign began on 24 July 2026. Advertising and promotional initiatives are scheduled to run for approximately one year from late July 2026. |
| Applicable area | Advertising and promotion of ice cream products, enhancement of brand awareness and sales expansion |
| Quantitative Effects | Campaign-related posts generated at least 1,400,000 total impressions and views, approximately 17,000 or more reposts, and approximately 57,000 or more likes, based on figures confirmed as of 26 July 2026. |
| Impact on Business Performance | The impact on results for the current fiscal year is currently being examined. The company will promptly disclose any matters that should be announced. |
| Source | Public information and third-party measurement tools. The listed media outlets include Kstyle, Yahoo! News, Naver News and PR TIMES, as well as Logmi Finance. |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To leverage ENHYPEN's global fan base and NI-KI's communication reach to enhance GOLD STAR's brand value, reach new customer segments and expand sales.