Announced details
Ice cream product marketing, entertainment × food, social media marketing, and brand advertising
Gold Star has appointed NI-KI as brand ambassador. The necessary permissions have been obtained from the relevant parties for the use of advertising materials. Gold Star is a consolidated subsidiary of JELLY BEANS GROUP Co.,Ltd.
The only Japanese member of ENHYPEN. He belongs to a group based in South Korea that operates globally and is represented by BELIFT LAB.
Brand event: Tokyo metropolitan area
3D Fruit Ice: ¥1,674 (tax included, shipping charges excluded); Beroberobar: ¥862 (tax included, shipping charges excluded)
The impact on results for the current fiscal year is currently under review. The Company will promptly disclose any matters that should be announced in the future.
The company does not address Contract Value.
| Item | Details |
|---|---|
| Names of Products / Services Covered | 3D Fruit Ice, Berobero Bar (tongue-shaped ice bar), 3D FRUIT ICE GIFT BOX, BERO BERO BAR GIFT BOX |
| Counterparty | NI-KI (ニキ) / BELIFT LAB, ENHYPEN |
| Counterparty overview | The only Japanese member of ENHYPEN. He belongs to a group based in South Korea that operates globally and is represented by BELIFT LAB. |
| Relationship with the Company | Gold Star has appointed NI-KI as brand ambassador. The necessary permissions have been obtained from the relevant parties for the use of advertising materials. Gold Star is a consolidated subsidiary of JELLY BEANS GROUP Co.,Ltd. |
| Offering price | 3D Fruit Ice: ¥1,674 (tax included, shipping charges excluded); Beroberobar: ¥862 (tax included, shipping charges excluded) |
| Launch date | 24 July 2026 (campaign scheduled to begin; campaign period runs through 30 September) |
| Applicable area | Ice cream product marketing, entertainment × food, social media marketing, and brand advertising |
| Location | Brand event: Tokyo metropolitan area |
| Location scale | Brand event invitations: 50 people |
| Impact on Business Performance | The impact on results for the current fiscal year is currently under review. The Company will promptly disclose any matters that should be announced in the future. |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The aim is to combine the social media reach of K-pop and Generation Z with the social media appeal of the products to increase awareness of both brands, expand sales, acquire new customer segments, and deepen synergies with the Group’s entertainment business.