Announced details
Brand awareness, reaching new customer segments, and promotion
Total impressions and views of campaign-related posts exceeded 1.4 million.
More than 1.4 million total impressions and views of official social media posts (results since the campaign began)
株式会社Gold Star, a consolidated subsidiary of JELLY BEANS GROUP Co.,Ltd., has appointed NI-KI as a brand ambassador.
A member of ENHYPEN, described as an individual with many fans worldwide.
No impact on business performance stated
The company does not address Contract Value / Offering price.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Gold Star brand; purchaser-participation campaign |
| Counterparty | NI-KI (member of ENHYPEN) |
| Counterparty overview | A member of ENHYPEN, described as an individual with many fans worldwide. |
| Relationship with the Company | 株式会社Gold Star, a consolidated subsidiary of JELLY BEANS GROUP Co.,Ltd., has appointed NI-KI as a brand ambassador. |
| Launch date | Started on 24 July 2026 (already implemented) |
| Applicable area | Brand awareness, reaching new customer segments, and promotion |
| Quantitative Effects | Total impressions and views of campaign-related posts exceeded 1.4 million. |
| Usage history | More than 1.4 million total impressions and views of official social media posts (results since the campaign began) |
| Impact on Business Performance | No impact on business performance stated |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The initiative was conducted to combine ENHYPEN NI-KI’s reach with the Gold Star brand, with the aim of increasing brand awareness and reaching new customer segments.