Komori
Business Alliance3070JELLY BEANS GROUP Co.,Ltd.Trading & Wholesale

Notice Regarding the Execution of an Exclusive Sales Agreement with Auren, Which Operates Apparel Brands Officially Licensed for Sanrio Characters

We entered into an agreement with Auren to acquire exclusive distribution rights in Japan for products under its “GENTii” brand. We will develop the brand in Japan by leveraging our sales and marketing capabilities, including e-commerce, social media, stores and wholesale channels.

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Agreements reached under this partnership

Business Alliance
3070JELLY BEANS GROUP Co.,Ltd.
Alliance partnerAuren Co., Ltd.
Details of the alliance
  1. 1

    Creation of new revenue opportunities through the acquisition of exclusive distribution rights

  2. 2

    Use of the Group's integrated marketing capabilities

  3. 3

    Business expansion across multiple channels

These are items that the documents state the two companies will work on. The lines above and below represent arrangements between the two companies.

About the partner
Business DescriptionManufacture of men's apparel products and development of the original “GENTii” brand
Location6-2-15 Kitanagasa-dori, Chuo-ku, Kobe, Hyogo Prefecture
Share capital¥50 million
Impact on Business Performance

The launch of sales under this agreement is expected to contribute to growth in sales of the brand and affect profit, but these effects have not been incorporated into the full-year earnings forecast. We are currently examining the impact of this matter on full-year earnings and will promptly disclose any impact if one arises.

Date of board resolution2 July 2026Contract Date2 July 2026
Agreements reached under this partnership
ItemDetails
Name of alliance partnerAuren Co., Ltd.
Alliance partner's business activitiesManufacture of men's apparel products and development of the original “GENTii” brand
Alliance partner's location6-2-15 Kitanagasa-dori, Chuo-ku, Kobe, Hyogo Prefecture
Alliance partner's capital¥50 million
Type of allianceBusiness Alliance
Details of the allianceCreation of new revenue opportunities through the acquisition of exclusive distribution rights, Use of the Group's integrated marketing capabilities, Business expansion across multiple channels
Date of board resolution2 July 2026
Contract Date2 July 2026
Impact on Business PerformanceThe launch of sales under this agreement is expected to contribute to growth in sales of the brand and affect profit, but these effects have not been incorporated into the full-year earnings forecast. We are currently examining the impact of this matter on full-year earnings and will promptly disclose any impact if one arises.
Items this document does not state (14)
Alliance partner's net salesAlliance partner's operating incomeNumber of shares acquiredAcquisition priceShareholding ratioOverview of the joint ventureOwnership ratioDispatch of directors and officersContract PeriodNumerical targets under the allianceShareholding PolicyAlliance start dateShare Acquisition Date and Payment DateChange in major shareholders

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

We determined that combining our marketing capabilities, including the development and operation of e-commerce platforms, social media management, pop-up store rollouts and wholesale network, with the brand value of “GENTii” would enable an early launch and business expansion in the Japanese market.

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Notice Regarding the Execution of an Exclusive Sales Agreement with Auren, Which Operates Apparel Brands Officially Licensed for Sanrio Characters | JELLY BEANS GROUP Co.,Ltd. (3070) timely disclosure | Komori