Announced details
Sale of bagels and lemonade products at food-service locations
株式会社アルテゴ is a subsidiary of JFLA Holdings Inc. and operates BAGEL & BAGEL.
1-5-6 Nihombashi Kakigaracho, Chuo-ku, Tokyo. Representative Director and President: Higaki Shusaku (檜垣周作). The company manufactures and sells bagels and baked goods, operates company-owned and franchise food-service locations, and operates company-owned cafés and pubs. It had 65 locations as of 31 March 2026.
BAGEL & BAGEL stores nationwide
Banana and Chocolate: ¥300 (including tax)
Plant-Based Cheese and Pepper: ¥294 (including tax)
Avocado and Walnut: ¥294 (including tax)
Original Lemonade Squash: ¥572 (including tax; selling price varies by location)
Kochi Ginger Lemonade Squash: ¥594 (including tax; selling price varies by location)
Tomato Lemonade: ¥594 (including tax; selling price varies by location)
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Banana and Chocolate, Plant-Based Cheese and Pepper, Avocado and Walnut, Original Lemonade Squash, Kochi Ginger Lemonade Squash, Tomato Lemonade, BAGEL & BAGEL |
| Counterparty | 株式会社アルテゴ |
| Counterparty overview | 1-5-6 Nihombashi Kakigaracho, Chuo-ku, Tokyo. Representative Director and President: Higaki Shusaku (檜垣周作). The company manufactures and sells bagels and baked goods, operates company-owned and franchise food-service locations, and operates company-owned cafés and pubs. It had 65 locations as of 31 March 2026. |
| Relationship with the Company | 株式会社アルテゴ is a subsidiary of JFLA Holdings Inc. and operates BAGEL & BAGEL. |
| Offering price | Banana and Chocolate: ¥300 (including tax), Plant-Based Cheese and Pepper: ¥294 (including tax), Avocado and Walnut: ¥294 (including tax), Original Lemonade Squash: ¥572 (including tax; selling price varies by location), Kochi Ginger Lemonade Squash: ¥594 (including tax; selling price varies by location), Tomato Lemonade: ¥594 (including tax; selling price varies by location) |
| Launch date | Banana and Chocolate: 3 June 2026 (scheduled), Plant-Based Cheese and Pepper: 10 June 2026 (scheduled), Avocado and Walnut: 17 June 2026 (scheduled), 3 Lemonade Squash Products: 3 June 2026 (scheduled) |
| Applicable area | Sale of bagels and lemonade products at food-service locations |
| Location | BAGEL & BAGEL stores nationwide |
| Location scale | 27 BAGEL & BAGEL locations and 65 locations across 株式会社アルテゴ as a whole, as of 31 March 2026 |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The products are intended for summer and highlight health, consideration for the global environment, and the flavors of the ingredients.