Announced details
Planning, manufacturing and sale of confectionery and food products
株式会社セルフィユ is a group company of 株式会社JFLAホールディングス. セルフィユ will operate the store.
Karuizawa Prince Shopping Plaza, Souvenir Court, Unit SC-02, Karuizawa, Kitasaku District, Nagano Prefecture
Individual items from ¥216, gifts from ¥1,188, Shinshu Fruit Cheese Roll Cake ¥480 including tax
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Fruits et beurre: Butter and Fruits | Karuizawa Lab, Shinshu Fruit Cheese Roll Cake, Sandwich Cookies with Shinshu Wheat and Shinshu Fruits, Petit Cakes with Shinshu Wheat and Shinshu Fruits, Petit Galettes with Shinshu Wheat and Shinshu Fruits, Shinshu Fruit Butter Cake with Vanilla, Financiers with Butter and Shinshu Fruits, Milk & Butter Cookies |
| Relationship with the Company | 株式会社セルフィユ is a group company of 株式会社JFLAホールディングス. セルフィユ will operate the store. |
| Offering price | Individual items from ¥216, gifts from ¥1,188, Shinshu Fruit Cheese Roll Cake ¥480 including tax |
| Launch date | Scheduled to open at 10:00 on 21 April 2026 (Tuesday) |
| Applicable area | Planning, manufacturing and sale of confectionery and food products |
| Location | Karuizawa Prince Shopping Plaza, Souvenir Court, Unit SC-02, Karuizawa, Kitasaku District, Nagano Prefecture |
| Location scale | Store area: 46.09 sq. m (13.9 tsubo) |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The store will provide new confectionery products created through the harmony of “pure white butter” and “Shinshu fruits,” serving as a base for continually researching and developing new flavors suited to Karuizawa.