A business policy centered on low prices

「The Group adopted “strengthening product capabilities = from price to value” as its basic strategy for the fiscal year, strengthened its development structure to deliver value exceeding the price to customers, and sought to provide products that achieve high customer satisfaction.」

「The Group adopted “strengthening product capabilities = from price to value” as its basic strategy for the fiscal year, strengthened its development structure to deliver value exceeding the price to customers, and sought to provide products that achieve high customer satisfaction.」

「However, sales of promotional products intended to drive orders remained sluggish, and the company was unable to clearly communicate the value of its other products, including their prices, to customers. As a result, the number of orders fell below the year-earlier level.」

「The Group’s original products have earned customer support through their strength in absolute low prices. However, due to a combination of factors, including higher product costs amid the recent depreciation of the yen and efforts to accelerate the clearance of excess inventory, confusion arose in the operation of its pricing policy, and the company believes that customer confidence in the pricing of its original products was consequently shaken.」

「The Group adopted “enhancing the value of original products” as its basic strategy for the fiscal year and sought to provide customers with value exceeding the price and products with high customer satisfaction by strengthening its development structure and product capabilities.」

「As the impact of global inflation and the weak yen has made it increasingly difficult to develop products at absolutely low prices, developing products that customers perceive as offering more value than their price has become a challenge. In addition to our previous low-price strategy, we will develop products with functionality and other added value and work to enhance the value of our original products.」

「Customers are the starting point of our business. While maintaining quality, we develop products at prices that make them easy to buy and work together as a company to deliver “surprise,” “enjoyment,” and “satisfaction” to our customers.」

「Under the medium-term management plan covering FY2021–FY2023, the company set its management policy for FY2022 as “Becoming a one-of-a-kind company: Dramatically increasing customer numbers through new products and approaches.” To help people lead better lives in the post-pandemic era, it thoroughly pursued the ヒラキ approach in terms of price, quality, and service, and energetically developed its mail-order, store-based, and wholesale businesses centered on original products in order to deliver “surprise,” “enjoyment,” and “satisfaction” to customers.」

「While maintaining quality, we develop products at prices that make them easy to buy and work together as a company to deliver “surprise,” “enjoyment,” and “satisfaction” to our customers.」

「To help people lead better lives, we pursue the ヒラキ approach in terms of price, quality, and service」

「We will pursue sustainable growth, namely higher sales, and enhanced corporate value, namely stronger earnings power, by developing products that combine low prices with functionality.」

「As the final year of the Second Medium-Term Management Plan, the company adopted “Delivering quality products to customers quickly and at low prices: From price to value” as its annual policy and used “There is nothing else like it, and no one else can do it. That is ヒラキ.” as its slogan,」

「As the final year of the Second Medium-Term Management Plan, the company fulfilled its role as part of the infrastructure supporting daily life by steadily providing essential goods under the annual policy of “Delivering quality products to customers quickly and at low prices: From price to value,” with “There is nothing else like it, and no one else can do it. That is ヒラキ.” as its slogan.」

「As the final year of the “2020 Medium-Term Management Plan,” the 44th fiscal year will pursue sustainable growth, namely higher net sales, and enhanced corporate value, namely stronger earnings power, under the annual management policy of “Delivering quality products to customers quickly and at low prices: From price to value.”」

「While maintaining quality, we develop products at prices that make them easy to buy and work together as a company to deliver “surprise,” “enjoyment,” and “satisfaction” to our customers.」

「The company worked to strengthen its ability to attract customers by expanding its product range and selling low-priced products.」

「The company worked to expand its product range and sell low-priced products.」

「To provide customers with excitement in their everyday shopping, we worked energetically to expand our product range and promote competitive pricing by sourcing special-offer merchandise, as well as conducting traveling sales over a total of 189 days.」

「While maintaining quality, we develop products at prices that make them easy to buy and work together as a company to deliver “surprise,” “enjoyment,” and “satisfaction” to our customers.」

「The Group has worked to strengthen its low-cost operating structure in order to establish its position as a comprehensive footwear retailer seeking to become the No. 1 seller by volume of shoes and footwear.」

「The Group has worked to strengthen its low-cost operating structure in order to establish its position as a comprehensive footwear retailer seeking to become the No. 1 seller by volume of shoes and footwear.」

「The Group has worked to strengthen its low-cost operating structure in order to establish its position as a comprehensive footwear retailer seeking to become the No. 1 seller by volume of shoes and footwear.」

「While maintaining quality, we develop products at prices that make them easy to buy and work together as a company to deliver “surprise,” “enjoyment,” and “satisfaction” to our customers.」

「The Group has worked to strengthen its product and marketing capabilities and build a structure that enables it to produce and sell products at low prices, while pursuing its business.」

「The Group has pursued its business while working to further strengthen its product and marketing capabilities and build a structure that enables it to produce and sell products at low prices.」

「To achieve further growth and strengthen earnings power, the Group has pursued its business while working to build a structure that enables it to produce and sell products at low prices.」

「With “Good products at lower prices than anywhere else” as its motto, the Group has developed its business by making its footwear business the core of its operations, thoroughly pursuing low prices, its overwhelming competitive strength unavailable from other companies, and achieving affordability across all price ranges to further enhance its advantage.」