Announced details
Nippon Travel Agency introduced the platform and began commercial use on 5 February 2026 (as of date and implementation record)
Nippon Travel Agency introduced value Connect’s registration and management functions for destination content and is using them commercially. Capital and personnel relationships: Not disclosed.
Head office: Chuo-ku, Tokyo; Representative Director and President: Yoshida Keigo (吉田圭吾). Other details: Not disclosed.
The impact on results for the current fiscal year will be minor. Over the medium to long term, the company believes the service will contribute to improved business performance.
The company does not address Contract Value / Offering price.
| Item | Details |
|---|---|
| Names of Products / Services Covered | value Connect (バリューコネクト) |
| Counterparty | Nippon Travel Agency Co., Ltd. |
| Counterparty overview | Head office: Chuo-ku, Tokyo; Representative Director and President: Yoshida Keigo (吉田圭吾). Other details: Not disclosed. |
| Relationship with the Company | Nippon Travel Agency introduced value Connect’s registration and management functions for destination content and is using them commercially. Capital and personnel relationships: Not disclosed. |
| Launch date | 25 March 2026 (launch of value Connect, actual) / 5 February 2026 (start of Nippon Travel Agency’s commercial use, actual) |
| Applicable area | Distribution of tourism content, Travel agency procurement and product development, Destination content, including experiences and activities, Tourism DX |
| Usage history | Nippon Travel Agency introduced the platform and began commercial use on 5 February 2026 (as of date and implementation record) |
| Impact on Business Performance | The impact on results for the current fiscal year will be minor. Over the medium to long term, the company believes the service will contribute to improved business performance. |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To streamline tourism operators’ system investment challenges and analog operations in the field, thereby promoting digital transformation across the tourism industry. The company explains that wider adoption of the service will contribute to future business growth.