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Jins Holdings (3046) · InitiativeFirst stated

Product and customer service strategy based on “JINS will sell ‘feelings.’”

First written in FY2017. . Latest entry: FY2017.

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  1. FY2017First statedAnnual report

    「当社グループは、戦略ワード「JINSは「想い」を売っていく。」に基づき、誰にも負けないメガネへの情熱を持ちながら、最先端の科学やデジタル、デザインなどの技術等を駆使し顧客に評価されうる商品設計及び接客を実践することで、企業の成長とブランド力の向上を実現していく所存であります。」

    「Magnify Life」とは別に、情熱、科学、デジタル、デザインを商品設計・接客へ結び付ける戦略ワードを新たに示した。
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Product and customer service strategy based on “JINS will sell ‘feelings.’” | JINS HOLDINGS Inc. (3046) | Komori