Consumers' Shift to Digital and the Expansion of the E-Commerce and Digital Marketing Markets
First written in FY2025. 3 of 4 entries say "Restated". Latest entry: 2026-07-31.
0 other companies' latest entry also says "Restated".
- 2026-07-31RestatedEarnings
「During the cumulative first quarter, investment in digital marketing remained firm, supported by companies’ ongoing digital transformation (DX) initiatives and advances in AI technology.」
The company reiterated the strength of digital marketing investment, supported by DX and advances in AI technology, as part of its business environment. - FY2026RestatedAnnual report
「The market for e-commerce website development support services is expected to reach ¥225.9 billion in fiscal 2024 and expand to ¥257.9 billion in fiscal 2027. The digital marketing market is also expected to expand from ¥419.0 billion in 2024 to approximately ¥615.8 billion in 2028.」
The company continues to identify the expansion of the e-commerce and digital marketing markets and increased demand driven by generative AI and AI search as part of its business environment. - FY2026-H1RestatedAnnual report
「Against the backdrop of the spread of social media and the COVID-19 pandemic, consumers’ means of gathering information have shifted from text to visual content, which enables them to obtain detailed images of products, and demand has grown for receiving more concise, multifaceted content through various touchpoints.」
The shift toward visual consumer information gathering and the growing demand for multifaceted content are reiterated. - FY2025First statedAnnual report
「The market size in 2024 is expected to reach ¥225.9 billion, an increase of 5.9% year on year. In addition, according to “The 2024 Digital Marketing Market: Current Conditions and Outlook — Use of Tools amid the Diversification of Marketing Methods,” the market size in 2024 is expected to reach ¥344.2 billion, an increase of 14.0% year on year.」
The business environment is described as being shaped by the digital shift driven by the spread of social media and the COVID-19 pandemic, market expansion, and expectations for improved customer experiences through generative AI.