Announced details
Online shops, e-commerce, and the collection, publication and use of product reviews for outdoor products
ReviCo has been implemented at more than 400 e-commerce sites (the date as of which this figure applies is not specified).
visumo provides ReviCo to the Coleman Official Online Shop of Newell Brands Japan LLC. EBISUMART from Interfactory,Inc. is integrated with ReviCo.
Newell Brands Japan LLC: Headquarters in Minato-ku, Tokyo; President Mark Pansar. Operates the Coleman brand., Interfactory,Inc.: Headquarters in Chiyoda-ku, Tokyo; Representative Director, President and CEO Kabuki Noboru (蕪木登). Provides the EBISUMART cloud commerce platform.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
According to the Nihon Net Keizai Shimbun (EBISUMART ranked No. 1 in market share for 9 consecutive years)
| Item | Details |
|---|---|
| Names of Products / Services Covered | ReviCo, EBISUMART, Coleman Official Online Shop |
| Counterparty | Newell Brands Japan LLC, Interfactory,Inc. |
| Counterparty overview | Newell Brands Japan LLC: Headquarters in Minato-ku, Tokyo; President Mark Pansar. Operates the Coleman brand., Interfactory,Inc.: Headquarters in Chiyoda-ku, Tokyo; Representative Director, President and CEO Kabuki Noboru (蕪木登). Provides the EBISUMART cloud commerce platform. |
| Relationship with the Company | visumo provides ReviCo to the Coleman Official Online Shop of Newell Brands Japan LLC. EBISUMART from Interfactory,Inc. is integrated with ReviCo. |
| Launch date | 4 August 2026 (already launched) |
| Applicable area | Online shops, e-commerce, and the collection, publication and use of product reviews for outdoor products |
| Usage history | ReviCo has been implemented at more than 400 e-commerce sites (the date as of which this figure applies is not specified). |
| Source | According to the Nihon Net Keizai Shimbun (EBISUMART ranked No. 1 in market share for 9 consecutive years) |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Coleman introduced ReviCo to use feedback from its highly engaged fans in its online shop, streamline the operation of review-collection campaigns, and collect reviews for a broad range of products, including new products, to strengthen SEO.