No category-specific facts could be extracted from this document.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The spread of AI search services such as Google AI Overviews is changing the criteria by which pages are evaluated in search, creating a need to accumulate highly expert, original and trustworthy primary information on company websites. The initiative is intended to address the issue of e-commerce sites missing opportunities for exposure because their Instagram posts are not accumulated as assets on their own websites and they have few content pages that are referenced in AI searches.