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Other Disclosures3010Polaris Holdings Co.,Ltd.Information and Communications, Services and Others

Notice Regarding the Launch of the Master Brand “Polaris Hotels & Resorts” and Renewal of the Membership Program

We will launch the new master brand “Polaris Hotels & Resorts,” which brings together the hotel brands operated by our group, and revamp the existing membership program “KOKO FAMILY” as “irodori pass.” The new program will be available at all hotels under the group’s original brands.

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Announced details

Polaris Hotels & Resortsirodori passKOKO HOTELSKOKO FAMILY
Applicable field (uses covered by this announcement)

Accommodation and hotel operations; hotel membership programs

Launch dateScheduled for 10:00 on 1 October 2026
Relationship between the counterparty and the company
Polaris Holdings Co.,Ltd.3010
Relationship with the Company

Hotel brands and membership programs operated by our group

Location (as indicated in this announcement)

33 hotels planned for operation in Japan, including 6 hotels scheduled to open under new brands to be launched in the future

In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.

Announced details
ItemDetails
Names of Products / Services CoveredPolaris Hotels & Resorts, irodori pass, KOKO HOTELS, KOKO FAMILY
Relationship with the CompanyHotel brands and membership programs operated by our group
Launch dateScheduled for 10:00 on 1 October 2026
Applicable areaAccommodation and hotel operations; hotel membership programs
Location scale33 hotels planned for operation in Japan, including 6 hotels scheduled to open under new brands to be launched in the future
Items this document does not state (13)
CounterpartyCounterparty overviewContract ValueOffering priceContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocationQuantitative EffectsUsage historyImpact on Business PerformanceSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To raise awareness of the overall brand, address diverse customer needs, build long-term, deep relationships with customers, and enhance the value of the group as a whole, based on the growth strategy of the Medium-Term Management Plan 2030.

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Notice Regarding the Launch of the Master Brand “Polaris Hotels & Resorts” and Renewal of the Membership Program | Polaris Holdings Co.,Ltd. (3010) timely disclosure | Komori