Sluggish Sales Outside the Jonan Area and Increased Sales Burden from Geographic Expansion
First written in FY2024-Q1. 3 of 4 entries say "Worsened", first in FY2024-Q2. Latest entry: 2026-05-12.
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- 2026-05-12WorsenedEarnings presentation
「The 23 wards excluding the Jonan area ¥2.86 billion (year-on-year: down 27.9%)」
Sales in the 23 wards excluding the Jonan area fell 27.9% year on year, indicating that challenges in sales outside the core area continued in the full-year results. - FY2024WorsenedAnnual report
「Rising real estate prices caused by domestic inflation resulting from the weaker yen and higher material costs have made it more labor-intensive to build a pool of prospective buyers for the Group's products. Some products have been difficult to sell as expected, making this a period requiring careful judgment regarding the business environment.」
As sales expanded to include areas outside the Jonan area, more effort than expected was required to develop prospective buyers, and some products could not be sold as expected. The sales burden and sales stagnation associated with area expansion and rising prices have continued to become more apparent. - FY2024-Q2WorsenedAnnual report
「In some of the newly targeted areas, sales have not progressed as initially expected, while the increasingly competitive procurement environment has resulted in projects that are unable to generate the expected profits,」
With continued sales stagnation outside the Jonan area and the emergence of projects unable to secure the expected profits because of the increasingly competitive procurement environment, the sales and earnings risks associated with area expansion have become more concrete. - FY2024-Q1MaterialisedAnnual report
「売上及び各段階損益は通期業績目標に対して17～20%程度の進捗となっておりますが、これはエリア拡大していく中で、城南エリア以外での販売で想定以上に労力を要しているためです。」
The results showed a sales-related issue: expanding into new areas required more effort than expected for sales outside the Jonan area, leaving progress toward the full-year targets for sales and profit at each stage at approximately 17–20%.