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SRE Holdings (2980) · RiskFirst stated

Decline in brand recognition following the change of corporate name from “Sony Real Estate”

First written in FY2020. . Latest entry: FY2020.

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Decline in brand recognition and inquiries following a corporate name changeA theme 1 companies write about · 1 as a headwind · 0 as a tailwind

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  1. FY2020First statedAnnual report

    「Because the name Sony Real Estate, which had been used since the Company's founding, was changed, the recognition the Company had built may decline, it may become more difficult to identify the Company as a member of the Sony Group, and inquiries from sellers seeking to sell properties in the real estate business may decrease.」

    The possibility of lower recognition and fewer inquiries following the corporate-name change in June 2019 is described.
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Decline in brand recognition following the change of corporate name from “Sony Real Estate” | SRE Holdings Corporation (2980) | Komori