Increasing Service Awareness and Considering Mass-Media Advertising
First written in FY2019. 13 of 15 entries say "Restated". Latest entry: FY2026.
Tsukuruba moved to the "Worse" side of this theme in 2026, 1 year after the typical company in this theme (2025).
0 other companies' latest entry also says "Softened".
- FY2026SoftenedAnnual report
「Going forward, alongside improving the efficiency of digital marketing, we will also consider advertising and promotional activities using other methods after carefully assessing their cost-effectiveness.」
The wording has been generalized from explicitly naming mass media such as television, newspapers, magazines and radio to “other methods,” with specific media no longer listed. - FY2024RestatedAnnual report
「Going forward, in parallel with improving the efficiency of the digital marketing we have developed to date, we will also consider advertising activities using mass media such as television, newspapers, magazines, and radio after carefully assessing cost-effectiveness.」
The company continues to pursue improved digital marketing efficiency while considering the use of mass-media advertising based on cost-effectiveness. - FY2023RestatedAnnual report
「Going forward, alongside the web marketing we have developed to date, we will consider advertising through mass media such as television, newspapers, magazines and radio after carefully assessing cost-effectiveness.」
Although mass-media advertising has not been implemented, the company continues to consider using it in parallel with web marketing. - FY2023-Q3RestatedAnnual report
「In this environment, to achieve further business growth, we have worked on improving product functionality, advertising activities centered on digital marketing, recruiting and training sales staff who show properties, and developing business systems.」
The company continues to focus its advertising activities on digital marketing rather than mass media. - FY2023-Q2RestatedAnnual report
「Against this backdrop, to achieve further business growth, we worked on improving product functionality, conducting primarily online advertising, training sales personnel who guide customers through properties, and developing business systems.」
The company continues advertising activities focused primarily on online channels, in parallel with product improvements and employee training. - FY2023-Q1RestatedAnnual report
「Against this backdrop, to achieve further business growth we worked on initiatives including planning and developing new services, improving product functionality, conducting mainly online advertising, training sales personnel who show properties, and developing business systems.」
The company continues advertising activities focused primarily on online channels, in parallel with new service development and product improvements. - FY2022-Q2RestatedAnnual report
「Against this backdrop, to achieve further business growth, we worked on improving product functionality, conducting primarily online advertising, training sales personnel who guide customers through properties, and developing business systems.」
The company continues advertising activities focused primarily on online channels, in parallel with product improvements and the rollout of new services. - FY2022-Q1RestatedAnnual report
「Against this backdrop, to achieve further business growth we worked on initiatives including planning and developing new services, improving product functionality, conducting mainly online advertising, training sales personnel who show properties, and developing business systems.」
The company continues advertising activities focused primarily on online channels, in parallel with new service development and product improvements. - FY2021RestatedAnnual report
「We have not conducted advertising aimed at mass media such as television, newspapers, magazines, or radio, and have acquired users and members by leveraging the web marketing expertise we have developed to date.」
Although the company states that it has not yet implemented mass-media advertising, it continues to consider using it in parallel with web marketing based on cost-effectiveness. - FY2021-Q3RestatedAnnual report
「Against this backdrop, to achieve further business growth, we worked on improving product functionality, conducting primarily online advertising, expanding and training sales personnel who guide customers through properties, developing business systems, and developing new services to strengthen the supply of properties.」
The company continues to conduct advertising activities focused primarily on online channels. - FY2021-Q2RestatedAnnual report
「Against this backdrop, to achieve further business growth, we worked on improving product functionality, conducting primarily online advertising, training sales personnel who guide customers through properties, and developing business systems.」
The company continues to conduct advertising activities focused primarily on online channels. - FY2021-Q1RestatedAnnual report
「Against this backdrop, to achieve further business growth, we worked on improving product functionality, conducting primarily online advertising, training sales personnel who guide customers through properties, and developing business systems.」
The company continues to conduct advertising activities focused primarily on online channels. - FY2020RestatedAnnual report
「Going forward, alongside the web marketing we have developed to date, we will consider advertising through mass media such as television, newspapers, magazines and radio after carefully assessing cost-effectiveness.」
Although mass-media advertising has not been implemented, the company continues to consider using it in parallel with web marketing. - FY2020-Q1RestatedAnnual report
「We worked on product functionality improvements, primarily online advertising, training sales personnel who show properties, and developing business systems.」
The company continues to conduct advertising activities focused primarily on online channels. - FY2019First statedAnnual report
「Going forward, alongside the web marketing we have developed to date, we will consider advertising through mass media such as television, newspapers, magazines and radio after carefully assessing cost-effectiveness.」
In addition to existing web marketing, the company has identified gaining awareness in the mass market as a challenge.