Expanding the User Base from Central Tokyo to the Greater Tokyo Area
First written in FY2019. 2 of 5 entries say "Restated". Latest entry: FY2024.
No other company in this theme has enough history to compare yet.
- FY2024RestatedAnnual report
「We will seek to further expand our user base by expanding from our current sales area, the Tokyo-Yokohama area (approximately 2 million people in the target demographic, including an estimated 1.8 million prospective buyers of used homes), to the Tokyo metropolitan area (approximately 4.5 million people in the target demographic, including an estimated 4.1 million prospective buyers of used homes).」
The policy of expanding from the Tokyo-Yokohama area to the Tokyo metropolitan area and the estimates of the target population remain unchanged from the previous disclosure, and the policy continues. - FY2023SoftenedAnnual report
「We will seek to further expand our user base by expanding from our current sales area, the Tokyo-Yokohama area (approximately 2 million people in the target demographic, including an estimated 1.8 million prospective buyers of used homes), to the Tokyo metropolitan area (approximately 4.5 million people in the target demographic, including an estimated 4.1 million prospective buyers of used homes).」
The policy of expanding from the Tokyo-Yokohama area to the Tokyo metropolitan area remains unchanged, but the estimated target population and number of prospective buyers in the Tokyo metropolitan area have been revised from approximately 4.7 million and 4.3 million, respectively, to approximately 4.5 million and 4.1 million. - FY2021RaisedAnnual report
「We will seek to further expand our user base by expanding from our current sales area, the Tokyo-Yokohama area (approximately 2 million people in the target demographic, including an estimated 1.8 million prospective buyers of used homes), to the Tokyo metropolitan area (approximately 4.7 million people in the target demographic, including an estimated 4.3 million prospective buyers of used homes).」
The target area has been broadened from the previous starting point of the Tokyo metropolitan wards to the Tokyo-Yokohama area, and the target population and estimated number of prospective buyers in the Tokyo metropolitan area were stated as approximately 4.7 million and 4.3 million, respectively. - FY2020RestatedAnnual report
「We will seek to further expand our user base by expanding from our current sales area, the Tokyo metropolitan wards (approximately 1.5 million people in the target demographic, including an estimated 400,000 prospective buyers of used homes), to the Tokyo metropolitan area (approximately 4.4 million people in the target demographic, including an estimated 1 million prospective buyers of used homes).」
The company continues to view expansion from the Tokyo metropolitan wards to the Tokyo metropolitan area as a means of expanding its user base. - FY2019First statedAnnual report
「By expanding from our current sales area, Tokyo’s central wards, to the Greater Tokyo Area, we will further expand our user base.」
The company plans to expand its user base through greater awareness, improved product functionality and expansion of its sales area.