Risk of Lower Acquisition Efficiency Due to Advertising-Delivery Conditions and Competitor Spending
First written in FY2019. 4 of 5 entries say "Restated". Latest entry: FY2024.
The whole theme swung hardest in 2018: 5 of 18 companies on the "Worse" side.
29 other companies' latest entry also says "Restated".
- FY2024RestatedAnnual report
「We conduct advertising activities, primarily internet advertising, and carry out planned advertising while closely monitoring the advertising platforms used and the activities of competing advertisers.」
We continue to pursue a policy of managing advertising, primarily digital advertising, while monitoring changes in the advertising delivery environment and competitor ad placements. - FY2023RestatedAnnual report
「We manage advertising in-house, primarily internet advertising, and conduct planned advertising activities while closely monitoring the advertising platforms used and the activities of competing advertisers.」
We continue to pursue a policy of managing advertising in-house while monitoring changes in the advertising delivery environment and competitor ad placements. - FY2021RestatedAnnual report
「We manage advertising in-house, primarily internet advertising, and conduct planned advertising activities while closely monitoring the advertising platforms used and the activities of competing advertisers.」
We continue to pursue a policy of managing advertising in-house while monitoring changes in the advertising delivery environment and competitor ad placements. - FY2020RestatedAnnual report
「We manage advertising in-house, primarily internet advertising, and conduct planned advertising activities while closely monitoring the advertising platforms used and the activities of competing advertisers.」
We continue to pursue a policy of managing advertising in-house while monitoring changes in the advertising delivery environment and competitor ad placements. - FY2019First statedAnnual report
「If changes in the delivery logic of advertising platforms or the actions of competing advertisers significantly exceed our expectations, planned advertising effectiveness may not be achieved, affecting our operating results and financial position.」
The company operates internet advertising in-house and monitors advertising platforms and competitors.