Support for Sports, Cultural and Music Activities through BASE UP PROJECT
First written in FY2025. 1 of 2 entries say "Advanced", first in FY2026. Latest entry: FY2026.
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- FY2026AdvancedAnnual report
「To date, we have worked with more than 100 athletes, organizations and teams, representing more than 250 people in total as of March 2026, through supplier agreements and programs. We are also engaged in a broad range of activities, including educational initiatives on nutrition and sports performance.」
The scope of support expanded from 29 athletes and 26 organizations and teams as of December 2024 to more than 100 athletes, organizations and teams, representing more than 250 people in total. The J.League Future Development program and cultural and music support have also progressed. - FY2025First statedAnnual report
「In April 2024, we launched the BASE UP PROJECT, which aims to support people active in sports, music, art, culture and other fields, as well as people pursuing their dreams, from the perspectives of nutrition and health, and to contribute to the realization of a sustainable society. Through supplier agreements and programs, we have worked with numerous athletes, teams and organizations, including 29 athletes and 26 organizations and teams as of December 2024. From 2025, we will also begin supporting people active in various areas of music, including singers, idols, instrumentalists and composers, through the BASE UP MUSIC PROJECT.」
The company launched support projects for the sports, cultural and music sectors, disclosing the scale of its partnerships as of December 2024 and its planned music support from 2025.