Growth investment in advertising and personnel using funds raised at listing
First written in FY2023. 1 of 2 entries say "Achieved", first in FY2025. Latest entry: FY2025.
5 other companies' latest entry also says "Achieved".
- FY2025AchievedAnnual report
「(After the change) ① Sales promotion and advertising expenses for expanding awareness and acquiring customers: ¥2,076 million in marketing expenses to expand awareness of the Company's products through enhanced marketing, including online advertising and promotional activities using TV commercials (fiscal year ended February 2023: ¥118 million; fiscal year ended February 2024: ¥1,957 million) ② Personnel-related expenses associated with business expansion: ¥595 million in personnel-related expenses to expand the customer base and increase sales by broadening the product lineup through new product development (fiscal year ended February 2023: ¥42 million; fiscal year ended February 2024: ¥552 million)」
For the allocation of IPO proceeds to advertising and personnel-related expenses, the planned spending period was changed and the amounts were presented as actual expenditure through the fiscal year ended February 2024. - FY2023First statedAnnual report
「The proceeds from the public offering at the time of listing are expected to be allocated primarily to sales promotions and advertising expenses to expand awareness and acquire customers, and to personnel-related expenses associated with business expansion.」
The Company states its plan to allocate the public offering proceeds raised at listing to sales promotion and advertising, and to personnel-related expenses associated with business expansion.