Worth reading
43Recurring
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Mixed performance
Direction inferred from the company’s description.Scale
-71.4
Year-on-year change in operating profit (%)Wording
Avoiding a definitive answer
How definitive the wording is.Items stated in the management plan
Annual updateNet Sales+0.0%
基準 2,026Target2,027Hundreds of millions of yen
Operating profit+0.0%
基準 2,026Target2,027Hundreds of millions of yen
Operating profit margin+1.0pt
基準 2,026Target2,027%
Each line is the climb from the baseline the document states to the target it sets. The slope is scaled against the largest climb in this document. For metrics expressed as percentages, differences are shown in percentage points (pt).The increase shown by the dotted line is calculated from the two reported figures because the company did not provide the amount of growth.
Investment amount by sectorField Strengthening research facility equipment / Investment amount Not disclosed, Field Launch of the food-service business (BASE Sand) / Investment amount Not disclosed, Field Strengthening Cybersecurity Measures / Investment amount Not disclosed
Key initiatives
01Expand sales channels
02Expand product categories
03Optimize the customer mix
04Increase average purchase value
05Further improve the cancellation rate
06Strengthen deep tech and digital tech
07Export strategy
08Local manufacturing strategy
Plan assumptionsModerately shift the allocation from digital advertising, where market rates are trending upward, toward other marketing initiatives, Win back former customers who cancelled and acquire new customers through the renewal of core product lines, Further improve LTV by expanding the range of third-party products offered through BASE FOOD Selection, Begin sales in China based on a business alliance with a leading local food company, Recognize R&D subsidy income from the SBIR Small and Medium Enterprise Innovation Creation Promotion Program, Target revenue growth of +10–30% from the fiscal year ending February 2027 onward
Size of the Target MarketMarket Market size in the food occasions targeted by the Company within the noodle, bread and snack markets / Scale Approximately ¥400 billion / Source Fuji Keizai and Company research; Japan Finance Corporation, Consumer Trends Survey (January 2024 survey), Market Market size addressable through retail stores and e-commerce / Scale Approximately ¥297 billion / Source Fuji Keizai, Market Market size addressable at a distribution coverage rate achievable over the long term / Scale Approximately ¥130 billion / Source Not disclosed, Market Assuming a market share of approximately 30% / Scale Approximately ¥40 billion / Source Not disclosed
Risks identified by the company
Further improvement of quality control
Act against Unjustifiable Premiums and Misleading Representations (Premiums and Representations Act)
Procurement and price fluctuations of raw materials
| Item | Details |
|---|---|
| Progress against the plan | Annual update |
| Sales Target | Actual results for the fiscal year ended February 2026: ¥15.19 billion → Forecast for the fiscal year ending February 2027: ¥16.25 billion（+7.0%） |
| Operating profit target | Actual results for the fiscal year ended February 2026: ¥210 million → Forecast for the fiscal year ending February 2027: ¥60 million（▲71.4%） |
| Operating profit margin target | Actual results for the fiscal year ended February 2026: 1.4% → Forecast for the fiscal year ending February 2027: 0.4% |
| Investment amount by sector | Field Strengthening research facility equipment / Investment amount Not disclosed, Field Launch of the food-service business (BASE Sand) / Investment amount Not disclosed, Field Strengthening Cybersecurity Measures / Investment amount Not disclosed |
| Plan assumptions | Moderately shift the allocation from digital advertising, where market rates are trending upward, toward other marketing initiatives, Win back former customers who cancelled and acquire new customers through the renewal of core product lines, Further improve LTV by expanding the range of third-party products offered through BASE FOOD Selection, Begin sales in China based on a business alliance with a leading local food company, Recognize R&D subsidy income from the SBIR Small and Medium Enterprise Innovation Creation Promotion Program, Target revenue growth of +10–30% from the fiscal year ending February 2027 onward |
| Key initiatives | Expand sales channels, Expand product categories, Optimize the customer mix, Increase average purchase value, Further improve the cancellation rate, Strengthen deep tech and digital tech, Export strategy, Local manufacturing strategy |
| Size of the Target Market | Market Market size in the food occasions targeted by the Company within the noodle, bread and snack markets / Scale Approximately ¥400 billion / Source Fuji Keizai and Company research; Japan Finance Corporation, Consumer Trends Survey (January 2024 survey), Market Market size addressable through retail stores and e-commerce / Scale Approximately ¥297 billion / Source Fuji Keizai, Market Market size addressable at a distribution coverage rate achievable over the long term / Scale Approximately ¥130 billion / Source Not disclosed, Market Assuming a market share of approximately 30% / Scale Approximately ¥40 billion / Source Not disclosed |
| Risks identified | Further improvement of quality control, Act against Unjustifiable Premiums and Misleading Representations (Premiums and Representations Act), Procurement and price fluctuations of raw materials |
| Publication date | 26 May 2026 |
Items this document does not state (15)
Plan namePlan periodNet income targetROE targetROIC targetPayout ratio / DOE policyTreasury share acquisition policyCost of capitalSelf-assessment of PBR and share priceTotal investment planSegment targetNon-financial targetsResults under the previous planReason for revision or withdrawalDate of board resolution
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The Company plans to increase advertising and sales promotion expenses to focus on improving revenue growth while digital advertising costs continue to rise. Expenses associated with strengthening research facility equipment and launching the food-service business (BASE Sand), as well as costs related to enhanced cybersecurity measures, will reduce operating profit. Net income is expected to remain broadly flat due to the recognition of R&D subsidy income from the SBIR Small and Medium Enterprise Innovation Creation Promotion Program.
How to read this page
This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.