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J Frontier (2934) · InitiativeFirst stated

Expansion of LILAY series sales channels and establishment of a subscription model

First written in FY2022-Q2. . Latest entry: FY2022-Q2.

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Expansion of Sales Channels and Establishment of a Subscription Purchasing Model through Acquisition of the LILAY BusinessA theme 2 companies write about · 0 as a headwind · 2 as a tailwind

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  1. FY2022-Q2First statedAnnual report

    「当社グループで同事業を譲り受けることで、新規販売チャネルの開拓による「LILAY」シリーズ商品の売上増加や、定期購入モデルの確立により自社通販サイトなどを通じて広くお客さまの声を集め、ヘアケア・ボディケア領域での新商品開発に取り組み「LILAY」シリーズ商品の収益力強化等が可能となり」

    ヘアケア・ボディケアブランドLILAYの事業を2022年1月14日に譲り受け、新規販売チャネル開拓、定期購入モデル確立、顧客の声を活用した新商品開発を進める計画である。
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Expansion of LILAY series sales channels and establishment of a subscription model | J Frontier Co.,Ltd. (2934) | Komori