Announced details
Children’s meals and nutritional support; daily nutritional supplementation for parents raising children
Subscription customers nearly tripled over the past six months
The number of subscription customers for the 3 products on the official online store surpassed 10,000 as of April 2026
ASC-MSC Seaweed (Algae) Certification
Obtained in January 2019 (registration number and expiration date not provided)
Karada ni Euglena Euglena for Cooking: ¥2,760 (¥2,980 including tax) / 60g (6g × 10 sticks)
Karada ni Euglena Fruit Mix: ¥4,032 (¥4,354 including tax) / case of 24 bottles
Karada ni Euglena Strawberry Mix: ¥4,032 (¥4,354 including tax) / case of 24 bottles
The company does not address Contract Value / Impact on Business Performance.
Rakuten Daily Ranking (updated 22 January 2026; ranking date 21 January)
Rakuten Weekly Ranking (updated 8 April 2026; ranking period 30 March–5 April)
Trends in households of full-time homemakers and dual-income households (JILPT)
Survey conducted by Euglena Co., Ltd. (July 2024; 633 respondents)
| Item | Details |
|---|---|
| Names of Products / Services Covered | Karada ni Euglena Children’s Nutrition Support Series, Karada ni Euglena Euglena for Cooking, Karada ni Euglena Fruit Mix, Karada ni Euglena Strawberry Mix |
| Offering price | Karada ni Euglena Euglena for Cooking: ¥2,760 (¥2,980 including tax) / 60g (6g × 10 sticks), Karada ni Euglena Fruit Mix: ¥4,032 (¥4,354 including tax) / case of 24 bottles, Karada ni Euglena Strawberry Mix: ¥4,032 (¥4,354 including tax) / case of 24 bottles |
| Launch date | Euglena for Cooking: 20 November 2024 (already launched), Fruit Mix and Strawberry Mix: 1 August 2024 (already launched) |
| Applicable area | Children’s meals and nutritional support; daily nutritional supplementation for parents raising children |
| Award/certification name | ASC-MSC Seaweed (Algae) Certification |
| Registration number and expiry date | Obtained in January 2019 (registration number and expiration date not provided) |
| Quantitative Effects | Subscription customers nearly tripled over the past six months |
| Usage history | The number of subscription customers for the 3 products on the official online store surpassed 10,000 as of April 2026 |
| Source | Rakuten Daily Ranking (updated 22 January 2026; ranking date 21 January), Rakuten Weekly Ranking (updated 8 April 2026; ranking period 30 March–5 April), Trends in households of full-time homemakers and dual-income households (JILPT), Survey conducted by Euglena Co., Ltd. (July 2024; 633 respondents) |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Demand for convenient nutritional supplementation increased amid the rise in dual-income households and increasingly diverse lifestyles. Continued use was also supported by the products’ “just add or sprinkle” design, their ability to be used in a wide range of dishes without children easily noticing them, and time-saving recipe suggestions shared on social media.