Regrowth initiatives starting with a reduction in the cost ratio of the Hadajun Sugar Series
First written in FY2020-Q1. 1 of 2 entries say "Advanced", first in FY2020-Q2. Latest entry: FY2020-Q2.
No other company in this theme has enough history to compare yet.
- FY2020-Q2AdvancedAnnual report
「The latest upgrade substantially reduced the cost ratio, making it possible to increase advertising investment. Going forward, we will seek to increase sales again through appropriate advertising investment.」
For the “Minna no Hada Jun Toh” series, the company upgraded and relaunched the products, specifying a policy of using the lower cost ratio to increase advertising investment and drive renewed growth. - FY2020-Q1First statedAnnual report
「The Hada Jun Toh series was one of our core product lines until several years ago. However, because its cost ratio was high, we had no choice but to limit advertising investment in order to secure an appropriate sales profit, and sales continued to decline over the past several years. The latest upgrade has substantially reduced the cost ratio, making it possible to increase advertising investment. Going forward, we will seek to increase sales again through appropriate advertising investment.」
The company first indicated a policy of substantially reducing the cost ratio through an upgrade to the Hada Jun Toh series, increasing advertising investment and driving a recovery in sales.