Product Manager Program for Overseeing Product-Specific Promotions
First written in FY2019-Q3. 1 of 3 entries say "Advanced", first in FY2019. Latest entry: FY2020-Q3.
Kitanotatsujin moved to the "Worse" side of this theme in 2020.
0 other companies' latest entry also says "Reframed".
- FY2020-Q3ReframedAnnual report
「Previously, the person responsible for overseeing product-specific promotional strategies handled the entire process, from considering product-promotion initiatives through analyzing and evaluating medium- to long-term results. The Company narrowed this role to considering product-promotion initiatives and newly established a position dedicated to the medium- to long-term analysis and evaluation of promotional results.」
The organizational structure was changed by narrowing the role responsible for product-specific promotions to considering initiatives and creating a new position specializing in the analysis and evaluation of medium- to long-term results. - FY2019AdvancedAnnual report
「The product managers introduced at the same time as a new system to oversee product-specific promotional strategies were able to use the BI tool described above to formulate objectives and strategies for advertising delivery. This helped prevent lost opportunities and led to an upward trend in new customer acquisitions during the fourth quarter accounting period.」
The product manager system was combined with the BI tool and used to formulate product-specific advertising objectives and strategies and prevent lost opportunities. - FY2019-Q3First statedAnnual report
「In addition, the Company reorganized its organization in connection with the introduction of a product manager system overseeing product-specific promotional strategies,」
The Company introduced a product manager system overseeing product-specific promotional strategies and reorganized its organization accordingly.