Kitanotatsujin (2930) · InitiativeReframed
Standardization and Globalization of the Kita no Kaiteki Kobo (Northern Comfort Workshop) Brand
First written in FY2016. 1 of 2 entries say "Reframed", first in FY2027-H1. Latest entry: FY2027-H1.
2entries
11years
0from disclosures
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Standardization and Globalization of the Kita no Kaiteki Kobo (Northern Comfort Workshop) BrandA theme 1 companies write about · 0 as a headwind · 1 as a tailwind
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- FY2027-H1ReframedAnnual report
「Based on this policy, we launched the new ageing-beauty brand “HACKTICK” on 1 October 2026. “HACKTICK” was originally the product name of a foundation marketed by the Company as “foundation that finishes even the powder step in one application.” We positioned this product as the brand’s core item and launched it as a new brand separate from the existing “北の快適工房” brand.」
We reorganised our brand strategy from concentrating products under the existing “北の快適工房” brand to establishing “HACKTICK” as a separate brand centred on existing products and aiming to develop a range of products. - FY2016First statedAnnual report
「In July 2015, with the aim of strengthening the brand ahead of future business expansion, the company revamped the logo, product packaging and shopping site for its brand Kitanokaitekikobo.」
The company added the English brand name “J NORTH FARM,” standardized product packaging and improved the usability of its shopping site.